Basketball
CBA League agrees social media partnership with Weibo, opens up venues
China's CBA basketball league has agreed a five-year deal with Weibo that will see the social media platform host content including live video streams, short videos and interactive games
Content Arena facilitates Lega Basket deals in Balkans, Greece, Cyprus and Bulgaria
Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets
PepsiCo formally signs exclusive pact with LeBron James
NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant
Magic name Violet Defense its official UV disinfection partner
Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship
Kuaishou to integrate third-party creator content with CBA live streams
Chinese social video platform Kuaishou has announced a streaming deal with the Chinese Basketball Association League, under which third party creators will make content that will be presented to viewers…
WNBA unveils new logo, uniforms, Wilson ball for landmark 25th season
The Women's National Basketball Association has announced a series of initiatives for its landmark 25th season, including new uniforms, a new game ball, the launch of a new in-season competition, and a…
FTX ‘poised’ to secure naming rights to Miami Heat arena
Cryptocurrency exchange FTX is reportedly in talks with Miami-Dade County about securing the naming rights to Miami Heat's stadium, which is currently known as AmericanAirlines Arena
LeBron James, Lakers top NBA jersey sales in US
The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …
Kenya’s Nation Media Group acquires free-to-air NBA rights
Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
NBA signs official partnership with Mondelēz International
League strikes multiyear deal with global confectioner
DoorDash partners with WNBA star Ogwumike
On-demand delivery platform continues to expand sports industry presence
Brydens Lawyers calls for removal of its decals from NBL matches
Brydens Lawyers, a major sponsor of Australian sport, has called for its sponsorship decals to be removed from the basketball court of the Sydney Kings because players are slipping on the surface
Silver: NBA poised to return to normal calendar for 2021-22
League looks to revert to traditional timetable after two disrupted seasons
Garnett out of race to buy Timberwolves
National Basketball Association superstar Kevin Garnett has declared himself out of the running to purchase his former team, the Minnesota Timberwolves
NBA secures Clorox, Bally’s partnerships
Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.
NBA, Atlanta seek to discourage All-Star Game gatherings
League wants midseason showcase to be considered only made-for-TV event
Elevate Sports Ventures expands footprint with EuroLeague Basketball tie-up
US-based sports and entertainment consulting firm Elevate Sports Ventures has expanded its international footprint, signing a partnership with Euroleague Basketball
Overtime forms pro basketball league for high school players, with $100,000 salaries
Digital sports media network Overtime has created a professional basketball league for elite high school prospects, which offers minimum salaries of $100,000 a year plus a series of bonuses