Kuaishou to integrate third-party creator content with CBA live streams

Zhou Peng #11 of Guangdong Southern Tigers goes to the basket during 2020/2021 Chinese Basketball Association (CBA) League match between Guangdong Southern Tigers and Qingdao Eagles on March 3, 2021 in Zhuji, Zhejiang Province of China. (Photo by VCG/VCG via Getty Images)

Chinese social video platform Kuaishou has announced a streaming deal with the Chinese Basketball Association League, under which third party creators will make content that will be presented to viewers…