Basketball
Welts to step down as Warriors president and COO
Highly accomplished executive spent nearly five decades in basketball
Panathinaikos BC extends agreement with Synergy Sports
Greek basketball team Panathinaikos BC has announced an extension to its agreement with US-based sports technology and analytics firm Synergy Sports
VTB United League to use WSC Sports’ automated highlights technology
Israel-based automated highlights company WSC Sports has expanded its presence in Russia through an agreement with the VTB United League basketball competition
NBA partners with Clear to facilitate increased attendances
The National Basketball Association has announced a partnership with biometric screening company Clear, which will make its Health Pass technology available to all NBA teams for Covid-19 health screenings …
Warriors, Hawks partner with Clorox
The National Basketball Association's Golden State Warriors have struck a wide-ranging multi-property partnership with cleaning products brand Clorox
Big3 unveils plans for fourth season
The Big3 basketball league has announced plans for its fourth season this summer after calling off its campaign in 2020 due to the Covid-19 pandemic
Vertu Motors seeks brand exposure in first sports sponsorship deals
New and used car retailer Vertu Motors has signed sponsorship contracts with Yorkshire and Durham County Cricket clubs and basketball team Newcastle Eagles
Timberwolves, VenueNext debut new mobile experience for fans’ return
Platform seeks to unify multiple elements of fan commerce
Molson Coors-Sparks deal is first of its kind in WNBA history
"All-encompassing" beverage deal to showcase full portfolio of brands
Sportradar to distribute international media rights for CBA League
Sports media and data firm Sportradar is to distribute international media rights for the Chinese Basketball Association League under a new multi-year deal beginning with the current season
FTX strikes $135m Miami arena naming rights deal
Deal is first major venue naming rights pact with a cryptocurrency exchange
CBA League agrees social media partnership with Weibo, opens up venues
China's CBA basketball league has agreed a five-year deal with Weibo that will see the social media platform host content including live video streams, short videos and interactive games
Content Arena facilitates Lega Basket deals in Balkans, Greece, Cyprus and Bulgaria
Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets
PepsiCo formally signs exclusive pact with LeBron James
NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant
Magic name Violet Defense its official UV disinfection partner
Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship
Kuaishou to integrate third-party creator content with CBA live streams
Chinese social video platform Kuaishou has announced a streaming deal with the Chinese Basketball Association League, under which third party creators will make content that will be presented to viewers…
WNBA unveils new logo, uniforms, Wilson ball for landmark 25th season
The Women's National Basketball Association has announced a series of initiatives for its landmark 25th season, including new uniforms, a new game ball, the launch of a new in-season competition, and a…
FTX ‘poised’ to secure naming rights to Miami Heat arena
Cryptocurrency exchange FTX is reportedly in talks with Miami-Dade County about securing the naming rights to Miami Heat's stadium, which is currently known as AmericanAirlines Arena