Deal is first major venue naming rights pact with a cryptocurrency exchange
FTX ‘poised’ to secure naming rights to Miami Heat arena
Cryptocurrency exchange FTX is reportedly in talks with Miami-Dade County about securing the naming rights to Miami Heat's stadium, which is currently known as AmericanAirlines Arena
PBA to announce live media rights deal in China with HWRICL
The Philippines Basketball Association is set to announce a deal with the Hunan World Research Internet Co. Ltd (HWRICL) to air league games live and exclusively on television in China
Kenya’s Nation Media Group acquires free-to-air NBA rights
Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
NBA renews PepsiCo sponsorship deal
Company retains league's official soft drink, chip rights in multiyear deal