Badminton
Round-Up: Adidas rebounds in China, Spurs take loan, IWF corruption report, and more
Adidas returned to year-on-year revenue growth in China in May, as sales rebounded quicker than expected after Covid-19 restrictions were lifted
New badminton league for New Zealand, World Junior Champs rescheduled
A new franchise-based badminton league is being launched in New Zealand by the sport's national governing body
BWF reschedules 2021 Badminton World Championships to make way for Olympics
The Badminton World Federation has rescheduled next year’s Badminton World Championships to make way for the postponed Tokyo 2020 Olympics.
BWF sets October date for Aarhus’ Thomas and Uber Cup finals
The Badminton World Federation (BWF) has confirmed that its Thomas and Uber Cup tournaments in Aarhus will now take place in the Danish city from October 3-11
Reddentes Sports signs Thai shuttler
Singapore-based sports marketing agency Reddentes Sports has agreed its first athlete management deal, with Thai badminton player Pornpawee Chochuwong
Mixed fortunes for landmark badminton and table tennis events
Badminton's 2020 Thomas and Uber Cup is facing fresh doubts on whether it will go ahead
Coronavirus latest: MotoGP Qatar cancelled, Infantino on Euro threat, Bach cools Tokyo speculation, and more
Motorcycle racing championship MotoGP has cancelled its season-opening race in Qatar that was due for March 8
Infront brokers BWF sponsorship with travel solutions firm Stay22
Map-based travel company Stay22 has agreed a deal to become the official travel solutions sponsor for all Badminton World Federation (BWF) events from 2020 to 2021
Coronavirus latest: J.League suspended, BWF Vietnam event postponed, Euro games threat, and more
Japanese football authorities have suspended J.League and Levain Cup matches until mid-March, due to the coronavirus outbreak
Milton Keynes to host badminton’s European Mixed Team Championships
The English city of Milton Keynes has been awarded hosting rights to the 2021 edition of badminton’s European Mixed Team Championships.
Coronavirus latest: ONE Championship, ISPO, Nike stores, and more
Mixed martial arts promoter ONE Championship has cancelled its planned event in Chongqing on April 11 due to the coronavirus epidemic
BWF approves synthetic feather shuttlecocks for tournaments from 2021
Badminton World Federation, the sport's world governing body, has approved the use of synthetic feather shuttlecocks for all sanctioned tournaments from 2021
What happens when Asia’s sporting legends retire?
The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible.
BWF partners with Mailman to run Chinese social media channels
The Badminton World Federation announced a new partnership with global sports digital agency Mailman to run and oversee its Chinese social and digital content and communications operations till 2020
BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
Badminton steps outside with new format
The Badminton World Federation has launched a format variation, aimed at capturing new players and viewers. Badminton World Federation Secretary-General Thomas Lund tells SportBusiness' Asia editor Kelvin Tan what's next for Air Badminton.
Badminton Association of Malaysia mourns passing of vice-president Khoo Kim Eng
The Badminton Association of Malaysia's long-serving vice-president Khoo Kim Eng passed away on Monday in Melaka
Chinese athletes not keen on building international profile, and may not have to
Chinese athletes are shying away from building their profiles in overseas markets because both the cultural challenge of doing so and the riches on offer at home are too great, according to local industry…