Athletics
Birmingham secures 2026 European Athletics Championships
The UK will host the European Athletics Championships for the first time after hosting rights to the 2026 edition were awarded to the English city of Birmingham
European Athletics unveils departmental re-organisation at head office
European Athletics has announced a re-organisation at its Lausanne-based head office that includes the promotion of four existing staff to director roles
Guangzhou 2023 becomes latest Chinese athletics event to be postponed
World Athletics has announced that its 2023 World Athletics Relays in Guangzhou will be postponed to 2025, the third major event it has had to reschedule this year due to the Covid-19 situation in China
NYC Marathon to gain Spanish-language feed, enhanced tech
The TCS New York City Marathon will have a domestic Spanish-language broadcast for the first time this year, as the November 6 race returns to its full capacity of 50,000 runners for the first time in…
Former ESPN, NBC exec Simmelkjaer appointed NYRR CEO
New York Road Runners, the organizing body of the TCS New York City Marathon, has appointed former ESPN and NBC Sports executive Rob Simmelkjaer as its new chief executive
Müller to end seven-year main sponsorship of UK Athletics
German dairy products company Müller will end its long-running main sponsorship of UK Athletics at the end of this year.
World Athletics sets big goals for United States
Jon Ridgeon, World Athletics' chief executive, details the plan to expand fan interest in the United States in the sport. Shawn Medow reports.
John Hancock calls time as Boston Marathon’s lead sponsor
John Hancock, the Boston, Massachusetts-based insurance company, will end its position as the principal sponsor of the Boston Marathon after the 2023 race on the expiration of the current deal
Olympic Dividend boosts World Athletics’ finances
World Athletics saw its revenue almost double and profits increase tenfold in 2021 as the sport’s international governing body was buoyed by a year that saw a strong return to international competition, i…
Nanjing World Athletics Indoor Championships postponed until 2025
World Athletics has announced the postponement of the Nanjing World Athletics Indoor Championships, which were due to be held next March, until 2025 as a result of “ongoing pandemic conditions” in Chi…
Over 4m domestic TV viewers for Munich 2022 athletics
Live coverage of the athletics events at Munich’s multi-sports European Championships netted an average audience of 4.15 million viewers last night on ARD, the German public broadcaster.
European Athletics softens stance on future participation at European Championships
Athletics’ European governing body has said that it still “strongly believes” in the value of a multi-sports European Championships as it opens the door for its possible participation in four years’ time, d…
Diamond League heading back to London Stadium
UK Athletics (UKA) has confirmed elite meetings will return to London Stadium for the first time in four years as the Diamond League heads back to the English capital next year
CAA China links with Chinese Athletics Association on athletes and events
The Chinese arm of international talent marketing agency CAA has agreed a partnership with the commercial wing of the Chinese Athletics Association around the commercialisation of athletes and events,…
Infront invests as Sydney Marathon joins race for WMM expansion slot
The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
UK Athletics taps Two Circles to drive commercial growth
Sports marketing and data technology company Two Circles has been appointed by UK Athletics to help develop and execute marketing strategies that drive commercial revenue growth for the governing body
BeIN strikes two-year World Athletics rights deal in Australia
BeIN Sports has struck a two-year deal for rights in Australia to all World Athletics events
AFI announces ‘long-term’ tie-up with Reliance
The Athletics Federation of India (AFI) has announced a “long-term” sponsorship agreement with Mumbai-based conglomerate Reliance Industries ahead of the Oregon 2022 World Athletics Championships.