Sponsorship & Marketing
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
LTA adds Dunlop to growing sponsorship portfolio
The Lawn Tennis Association (LTA) has signed up tennis equipment specialist Dunlop to its sponsorship portfolio
Sportfive adds two years to deal with 2. Bundesliga’s Heidenheim
The Sportfive agency has extended its commercial agreement with 1. FC Heidenheim 1846 of German football’s second-tier 2. Bundesliga until the end of the 2027-28 season.
Purchase rewards brand Ibotta buys Pelicans jersey patch rights
The NBA’s New Orleans Pelicans has named cashback rewards platform Ibotta as the team’s official jersey patch sponsor for the 2020-21 season.
The Sports Consultancy hired to commercial role for Liverpool’s Gymnastic Worlds
The Sports Consultancy, the London-based sports events and rights consultancy, has been appointed by Liverpool City Council to develop the commercial strategy for the 2022 World Artistic Gymnastic Championships
December deadline for Europa, Conference League sponsorships as two offers accepted
Uefa and its Team Marketing agency have issued an extension to the deadline for companies to express interest in sponsorship packages for the Uefa Europa League and new Europa Conference League tournaments…
Cadbury adds Wolves to football club portfolio
Wolverhampton Wanderers has become the latest English Premier League club to sign a sponsorship contract with Mondelēz International-owned confectionery brand Cadbury.
Tadim extends with Euroleague Basketball as ‘Official Partner of the Final Four’
Euroleague Basketball and Turkish nut and dried fruit brand Tadim have extended their association until the end of the 2022-23 season
Capex.com joins Juventus as trading category sponsor
Global trading broker Capex.com has signed a multi-season deal as the 'Official Online Trading Partner' of Italian Serie A club Juventus
R&A keeps faith in sponsors and strategy in turbulent year
The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open
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Cannabis tech company Weedmaps becomes official sponsor of Tyson-Jones fight
Mike Tyson's upcoming exhibition fight against Roy Jones Jr. at Staples Center in Los Angeles, California, has secured a sponsorship agreement with legal cannabis technology company Weedmaps.
Intermarché follows up FFF renewal with LNR sponsorship
France's National Rugby League (LNR) is the latest French sports rights-holder to sign up supermarket chain Intermarché to a sponsorship deal.
Ex-British Cycling commercial director Rigby lands 2023 Cycling Worlds role
Jonathan Rigby, the former commercial director at British Cycling, has been chosen as the director of commercial, marketing and communications at the inaugural UCI Cycling World Championships to be held…
Wolves agrees expanded sponsorship deal with Energy Angels
English Premier League club Wolverhampton Wanderers has expanded its association with utilities company Energy Angels
DAS Security takes cybersecurity role at 2022 Asian Games in Hangzhou
Chinese company DAS Security has become the 10th prestige partner of the 2022 Asian Games in Hangzhou, China, taking up rights in the official cybersecurity category
Hyperice continues rapid expansion with NFL partnership
Hyperice, the leading recovery and performance technology company, has taken another significant step to expand its brand presence by signing a multiyear partnership with the National Football League
Espanyol continues to build China presence with KTO sponsorship
Spanish football club RCD Espanyol, which plays in the second tier, has signed up Asian gambling operator KTO as a regional sponsor
FEI outlines reduced sponsorship and TV revenue expectations for 2021
The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.