Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Flow Sports acquires Brasileirão rights in the Caribbean in GSRM deal
Pay-television broadcaster Flow Sports has acquired exclusive rights in the Caribbean to the Brasileirão, the top-tier league in Brazil, for two-and-a-half seasons.
Wolves agrees expanded sponsorship deal with Energy Angels
English Premier League club Wolverhampton Wanderers has expanded its association with utilities company Energy Angels
United Media agrees sprawling four-season Bundesliga deal in multiple markets
Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
Nent agrees Caf qualifiers deal in nine-market first, scraps second US listing plans
Nordic Entertainment (Nent) Group has agreed its first media-rights deal covering nine markets, as it picks up exclusive rights to the Confederation of African Football’s qualifying competition matches f…