Asian Football Confederation (AFC)

Latest Features

Football Marketing Asia CEO Patrick Murphy explains the rebrand of his agency and the change of gear within the business this year, and provides a progress report on its Asian Football Confederation project.

Benoit Pasquier has been the Asian Football Confederation’s general counsel and director of legal affairs since 2013.

With top sponsors jumping ship, Football Federation Australia’s new CEO James Johnson faces a tough start to his new role. But there is confidence he has the know-how to turn things around. John Duerden reports.

In this week's China sports industry round-up: Chinese scooter company becomes Fifa sponsor; CFA clears up player transfer levy; and Alibaba unveils plan for Olympics’ digital future

In this week's China sports industry round-up: AFC tenders commercial rights; China sends record numbers to Winter Olympics; and Alibaba starts activating Olympic sponsorship

The Asian Football Confederation has agreed a media-rights deal in five central Asian countries with the Saran Media agency

The Asian Football Confederation has moved to defend itself against piracy and ambush marketing with the creation of a working group that will include Tom Liston, former managing director of marketing…

The Thai football league season may restart earlier than planned due to pressure from domestic broadcast partner TrueVisions, the Football Association of Thailand has said - Bangkok Post

The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year

Features

The Asian Champions League has been transformed in recent years, but there is still a long way to go if the tournament is to fulfil its potential for Asian football’s stakeholders. John Duerden reports.