Football Marketing Asia (FMA)
Fite nets first football rights deal in Europe
Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
Asia Football Group named new AFC rights agency, FMA staff to transfer over
Media and sponsorship rights to the Asian Football Confederation’s flagship competitions will be sold by Asia Football Group (AFG), a new single-client entity set up following the termination of the A…
EXCLUSIVE: AFC has deal in place with special purpose vehicle following FMA termination
The Asian Football Confederation (AFC) has terminated its exclusive eight-year commercial rights contract with Football Marketing Asia and is poised to appoint a new special purpose vehicle likely to comprise…
Coupang nets exclusive AFC rights in Korea
South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028
Shinai to hold AFC rights in China after termination of Super Sports Media deal – UPDATED
The Asian Football Confederation has announced a media rights agreement in China with Beijing Shinai Sports Media Technology (Shinai) following the termination of its deal with Super Sports Media
AFC requests termination of Super Sports Media rights deal in China over unpaid fees
The Asian Football Confederation has served notice to its media rights partner in China, Super Sports Media, that it intends to terminate their deal for the 2021-24 cycle due to unpaid fees
Sports Matters Academy | Sponsorship Matters
In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
AFC faces revenue hole, tricky host decision, after China’s Asian Cup withdrawal
China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
Sports Matters Academy | Live Matters
Sports Matters Academy gathers experts in the field of live sports event production.
NBA, Rajasthan Royals and more to speak at Sports Matters Academy marketing module
The second module of sports industry educational series Sports Matters Academy takes place next Tuesday, March 15, and will focus on the topic of marketing
Sports Matters Academy | Know Your Rights
Educational content series Sports Matters Academy breaks down the media rights business, with input from Meta, beIN Sports, FMA, SPOTV, WTT and Eleven.
Asian Football Confederation issues RFP for 2023 Asian Cup licensee
The Asian Football Confederation has issued a Request for Proposal (RFP) as it seeks a master licensee for next year’s Asian Cup, which will be held in China from June 16 to July 16.
FMA rejigs senior management, adds to sales teams
The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Sky NZ nets two-year deal for AFC rights
Pay-television broadcaster Sky New Zealand has secured a two-year agreement, covering 2021 and 2022, for exclusive media rights to the Asian Football Confederation's major national team and club competitions
Kaiyan Chen to lead Premier League media rights sales in APAC
The English Premier League has appointed Kaiyan Chen as head of media sales in the Asia-Pacific region, starting in December
Edelston leaving Premier League for Formula E
The English Premier League’s head of media sales for Asia-Pacific, Michael Edelston, is leaving the organisation to take up a senior media-rights role at Formula E.
AFC signs Hung Thinh Land as sponsor of Qualifiers
Vietnamese property developer Hung Thinh Land has become an Official Global Supporter of the Asian Football Confederation's Asian Qualifiers for the 2022 Fifa World Cup
Eleven to launch digitally in Southeast Asia after AFC rights acquisition
Aser Ventures' international sports broadcaster Eleven is launching a new subscription service in seven Asia-Pacific markets