Football Marketing Asia (FMA)

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…

Sports Matters Academy gathers experts in the field of live sports event production.

The second module of sports industry educational series Sports Matters Academy takes place next Tuesday, March 15, and will focus on the topic of marketing

Educational content series Sports Matters Academy breaks down the media rights business, with input from Meta, beIN Sports, FMA, SPOTV, WTT and Eleven.

The Asian Football Confederation has issued a Request for Proposal (RFP) as it seeks a master licensee for next year’s Asian Cup, which will be held in China from June 16 to July 16.

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…

Pay-television broadcaster Sky New Zealand has secured a two-year agreement, covering 2021 and 2022, for exclusive media rights to the Asian Football Confederation's major national team and club competitions

The English Premier League has appointed Kaiyan Chen as head of media sales in the Asia-Pacific region, starting in December

The English Premier League’s head of media sales for Asia-Pacific, Michael Edelston, is leaving the organisation to take up a senior media-rights role at Formula E.

Vietnamese property developer Hung Thinh Land has become an Official Global Supporter of the Asian Football Confederation's Asian Qualifiers for the 2022 Fifa World Cup

Aser Ventures' international sports broadcaster Eleven is launching a new subscription service in seven Asia-Pacific markets

Japanese telco KDDI has agreed a regional sponsorship deal for Asian Football Confederation national team competitions during the 2021-24 period. KDDI's regional rights cover the territory of Japan

The Asian Football Confederation has announced international sports broadcaster ESPN as its new rights-holder in Latin America, Central America, and non-exclusively in the Caribbean, for AFC competitions…

The Asian Football Confederation has unveiled a deal for Sport 24 to become its in-flight and in-ship broadcaster through to 2024

The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers

The Asian Football Confederation (AFC) has announced a four-year media rights agreement with Football Sports Development Limited, a subsidiary of Indian conglomerate Reliance Industries, across the Indian…