Football Marketing Asia (FMA)

Hong Kong Rugby Union chief executive Robbie McRobbie is confident that the 2021 edition of the Hong Kong Sevens rugby tournament will go ahead with full-capacity crowds, despite uncertainty around the…

The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle

The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…

LaLigaSportsTV, the OTT streaming platform of LaLiga, has acquired broadcast rights in Spain and Andorra to Asia’s AFC Champions League from 2021 to 2024.

Neom, the new region being built by the Saudi Arabian government in the country's north west, has agreed a deal to become a global partner of the Asian Football Confederation

Pay-television broadcaster C More has acquired rights in Finland and Sweden to the Asian Football Confederation’s club and national teams competitions across the 2021-24 cycle.

T Sports, a new sports broadcaster in Bangladesh that launched last year, has acquired Asian Football Confederation national team and club competition media rights in a four-year deal for the 2021-24 cycle

The Asian Football Confederation has announced a rights deal with Turkish pay-television broadcaster D-Smart to broadcast AFC competitions in the country from 2021 to 2024

Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period

The Asian Football Confederation has signed off on another rights agreement in a deal with the Korea-based KJSMWorld Corp. media group and agency, covering Cambodia and Laos

The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires

Asian Football Confederation president Shaikh Salman bin Ebrahim Al Khalifa told the organisation's Congress yesterday (Wednesday) that its commercial rights deals with the Sportfive and Football Marketing…

The Asian Football Confederation has named pay-television broadcaster Canal Plus Myanmar as its rights-holding broadcaster in the territory from 2021 to 2024, in a deal brokered by the Football Marketing…

Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period

Mongolian telco Unitel has acquired the media rights in the country to Asian Football Confederation competitions for the 2021-24 cycle

Vietnamese telco FPT Telecom has acquired the media rights for Asian Football Confederation competitions in the 2021-24 period, in a deal brokered by the Football Marketing Asia agency

The Asian Football Confederation has launched an invitation to tender process to secure sponsors and/or suppliers in the official match ball and apparel and accessories categories