Wolverhampton Wanderers has become the latest English Premier League club to sign a sponsorship contract with Mondelēz International-owned confectionery brand Cadbury.
Our latest on Covid-19
Blue Jays could start 2021 MLB season in Tampa area
Major League Baseball's Toronto Blue Jays could be forced to start their 2021 campaign in the Tampa area due to ongoing travel restrictions between the United States and Canada in the wake of the Covid-19…
New F1 chief Domenicali: We’ll weigh up ‘rotation’ policy for calendar
Formula 1 could employ a “rotation” policy when it comes to drawing up future calendars, according to the motor-racing championship’s newly-installed chief executive and president Stefano Domenicali.
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Southampton joins Wolves, City and Chelsea in Sure portfolio
Southampton Football Club has become the latest Premier League outfit to sign a sponsorship with Unilever-owned antiperspirant brand Sure in the role of ‘Official Training Kit Partner’.
Genius Sports adds Argentinian FA to live data portfolio
Sports data and technology company Genius Sports Group has agreed a long-term deal with the Argentinian Football Association (AFA) encompassing exclusive live data and integrity rights
Manchester United becomes latest club to launch TikTok channel
Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform
Atlético Madrid becomes first Spanish club to sign up Rowe
Atlético Madrid has become the latest football club to sign up German lubricants manufacturer Rowe.
The deal will run until the end of the 2023-24 season.