Sponsorship & Marketing
Capgemini becomes RWC 2023 top-tier sponsor, sales to be complete ‘by year end’
Capgemini, the French multinational information technology services and consulting group, has become a 'Worldwide Partner' of the 2023 Rugby World Cup, the second new addition to the portfolio of top-tier…
Cinch replaces Subway as presenting sponsor of NFL London Games
The National Football League has signed online used car retailer Cinch as the presenting sponsor of its NFL London Games
Dior replaces Hugo Boss at PSG in sponsorship rights fee upgrade
Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club
Rise Worldwide appointed as exclusive agency of Abu Dhabi T10 league
Sports marketing company Rise Worldwide has been appointed as the exclusive commercial and media rights agency for the Abu Dhabi T10 cricket league in a multi-year mandate
Nigerian Football Federation nets revenue boost with MTN and Air Peace deals
The Nigerian Football Federation has added telco MTN and airline Air Peace to its sponsorship portfolio in deals worth up to NGN3bn (€6.1m/$7.2m) in total, the federation has revealed.
Short-video platform Kwai to include national teams in CBF sponsorship
Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until…
IPC Worldwide Partner Ottobock signs up for six more Paralympic Games
German prosthetics manufacturer Ottobock has furthered its commitment to the Paralympic Games by extending its top-tier sponsorship deal with the International Paralympic Committee through to 2032
Paramount+ deal underpins Football Australia commercial confidence
In the second part of a two-part interview, the Football Australia commercial head Tom Rischbieth and comms head Peter Filopoulos discuss the landmark domestic media-rights deal with 10 ViacomCBS and the fed's global outlook.
Slync.io makes five-year title commitment to golf’s Dubai Desert Classic
Logistics software company Slync.io’s agreement to become title sponsor of the Dubai Desert Classic is understood to run for five years, from 2022 to 2026.
Mercado Bitcoin takes shirt branding position at Corinthians
Brazilian cryptocurrency exchange Mercado Bitcoin has signed as a shirt sponsor of Campeonato Brasileiro Série A club Corinthians for a 16 month-period from September 2021 to December 2022.
Getir upgrades global deal with Tottenham Hotspur to sponsor training wear
Grocery delivery brand Getir has upgraded its recently-signed global sponsorship of English Premier League outfit Tottenham Hotspur to become the club’s first-ever official training wear sponsor.
Coupang Play agrees four-year sponsorship deal with Korea FA
Coupang Play, the streaming service of Korean e-commerce group Coupang, has agreed a four-year sponsorship deal with the Korea Football Association
Castore sponsors 24 Hours of Le Mans in IMG-brokered deal
British sportswear brand Castore has become the official outfitter of the 24 Hours of Le Mans race in a deal brokered by the IMG agency
You First brokers Herbalife Nutrition deal with Tottenham Hotspur Women
Tottenham Hotspur has named Herbalife Nutrition as the official nutrition partner to the club’s women’s team ahead of the upcoming 2021-22 Women's Super League season.
Horizm teams up with Fitzpatrick to enter golf sector
Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick.
The Englishman, currently ranked world No
LNR toasts new deal with Cordier by InVivo
France’s Ligue Nationale de Rugby has agreed a two-season sponsorship deal with Cordier by InVivo, a co-operative for the winemaking industry.
Inter Milan inks ‘€85m’ DigitalBits deal, AC Milan signs up Expo 2020 Dubai
Inter Milan has signed a multi-year agreement with Zytara Labs and its associated blockchain DigitalBits, which the Italian Serie A club states is worth a total of €85m ($100m).
Slync.io takes title role at European Tour’s upgraded Dubai Desert Classic
The European Tour has named logistics technology provider Slync.io as the new title sponsor of the Dubai Desert Classic, replacing watch brand Omega in the role