Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until…
LaLiga assigns KORE Software to advance sponsorship strategy
LaLiga, the governing body for the top two divisions of Spanish football, has appointed US-based KORE Software to streamline its commercial strategies and support its global growth
Stats Perform retains Serie B betting video rights, adds data
Stats Perform, the sports data and technology company, has retained its betting video rights to Italian football’s second-tier Serie B while also winning the betting data rights.
Juventus lights up green energy credentials with Alperia sponsorship
Italian energy provider Alperia, has become the ‘Official Green Energy Partner’ of Italian Serie A club Juventus.
Anycoin Direct pays PSV in Bitcoin in EU sponsorship ‘first’
Dutch Eredivisie club PSV Eindhoven has signed a two-year sponsorship with cryptocurrency trading platform Anycoin Direct, which will be paid entirely in Bitcoin