Sponsorship & Marketing
Events

Barranquilla has been appointed as the host city of the 2027 Pan American Games, marking the second time that Colombia will stage the multi-sport event
Basketball
Sponsorship & Marketing

Fiba, the International Basketball Federation, has signed a three-year global sponsorship deal with blockchain network Bitci from 2021 to 2023
Mixed Martial Arts
Sponsorship & Marketing

Mixed martial arts promotion One Championship has agreed a deal with Chinese sportswear firm Li Ning to produce martial arts gear for fans and athletes
American Football
Sports Betting

Operators gain rights to purchase in-game commercial inventory
Golf
Sponsorship & Marketing

The PGA Tour has announced a five-year marketing partnership with Tito’s Handmade Vodka, which has been designated the official vodka of the PGA Tour and PGA Tour Champions.
Sponsorship & Marketing

The 14th National Games of the People's Republic of China, which takes place in Shaanxi in September, has announced a sponsorship roster containing 107 partners
Football
Sponsorship & Marketing

IT solutions company Cegeka has acquired naming rights to the home ground of Belgian Pro League club KRC Genk in a wide-ranging deal that will see the venue become the first 5G-compatible stadium in the…
Football
Sponsorship & Marketing

Online sports betting operator Betclic has signed as an official partner of the French Football Federation (FFF) in a five-year deal until the 2026 World Cup
Football
Sponsorship & Marketing

Korean tyre maker Hankook has renewed its sponsorship commitment to Uefa club competitions for the 2021 to 2024 sponsorship cycle
Sailing
Finance & Law

SailGP, the team sailing competition co-founded and financially backed by Oracle billionaire Larry Ellison, will be profitable once a title sponsorship agreement has been delivered, according to Sir Russell…
College Sports
Sponsorship & Marketing

A Los Angeles judge has ruled that Under Armour does not have grounds to dismiss a lawsuit from the University of California, Los Angeles (UCLA) in relation to the US-based sportswear brand’s termination o…
Rugby Union
Sponsorship & Marketing

French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby
Football
Sponsorship & Marketing

Premier League club Wolverhampton Wanderers has signed up online payment platform AstroPay to its sponsorship portfolio
Multiple Sports
Industry Moves

Sports marketing agency CSM Sport & Entertainment has appointed Charlie Beauchamp as its inaugural country manager for Saudi Arabia ahead of the opening of its first office in the Kingdom later this year
Multiple Sports
Finance & Law

Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.
Football
Industry Moves

The Football Association, English football’s governing body, has kicked off a recruitment process for a head of commercial partnerships to replace Dan Kiddle, the incumbent in the position.
Football
Sponsorship & Marketing

The Sportfive agency has extended its agreement with MSV Duisburg and will continue to sell sponsorship and advertising rights, plus hospitality packages, on behalf of the third-tier 3
Football
Sponsorship & Marketing

Palmeiras has signed a three-year extension to its contract with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), an agreement the Campeonato B…