Media

The National Hockey League has partnered with athlete marketing platform Opendorse to help its players build their brands and increase fan engagement on social media.

Organisers of the Ineos 1:59 Challenge, Eliud Kipchoge’s attempt to run the first sub-two hour marathon, have agreed a partnership with video sharing website YouTube for next month’s event.

The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation

Second-round bids from French broadcasters for rights to the 2021 edition of the Uefa Women’s European Championship are expected to more than double the rights fee currently generated by the property.

The International Cricket Council has announced an exclusive four-year digital rights agreement in the Indian subcontinent with social media giant Facebook

The National Basketball Association has agreed a new deal with pay-television broadcaster All Media Baltics across the Baltic region (Estonia, Latvia and Lithuania), having previously sold rights on a…

Pay-television broadcaster Canal Plus appears to have renewed its broadcast deal in France for the NHL North American ice hockey league

LaLiga Sports TV, the multi-sports OTT platform launched by Spanish football’s LaLiga, has reached 300,000 registered users, according to LaLiga president Javier Tebas who was speaking at the World Football S…

Digital platform Onefootball has partnered with data provider and media company Sportradar to boost the development of its OTT offering

The NBA Digital arm of North American basketball league the NBA has extended and expanded its agreement with virtual reality company NextVR

Linear pay- and free-to-air television will remain critically important for sports audiences and media rights revenues in the next five years in many Asia-Pacific markets, even as online video grows rapidly…

Digital sports media company DAZN Group has named Stewart Walker as its executive vice-president of global rights partnerships

Spanish public-service broadcaster RTVE is under investigation by the country’s competitions regulator, the Comisión Nacional de los Mercados y la Competencia, amid accusations that it aired two irregular ad…

IMG Arena, the sports betting arm of the IMG agency, has agreed a “multi-year” deal with online betting company Mansion Group to deliver virtual sports coverage through the former’s tie-up with Leap Gamin…

The International Association of Athletics Federation has signed a 10-year international media-rights agreement with the Infront agency, which includes the sale of international rights to the top-tier…

The International Olympic Committee has appointed Christopher Carroll, a communications and marketing executive with experience at Under Armour, Coca-Cola and Heineken, to the newly-created position of…