Marketing
URC leverages Roc Nation relationship to agree Equity Distribution music deal
The United Rugby Championship, the rebranded tournament previously known as Pro14, has announced a new collaboration with Roc-Nation-owned music platform Equity Distribution (EQ) that will give it access…
Formula 1 faces watershed moment in China after securing first local driver
Formula 1 will have its first Chinese driver next season in a development that could transform the sport's standing in the giant Asian market
Infront’s ‘Brave New Sport’ to drive conversation over sport industry’s future
The Infront agency has joined forces with independent think tank Web for Interdisciplinary Research and Expertise (W.I.R.E
International Surfing Association appoints Ferroni as marketing manager
The International Surfing Association has appointed Federico Ferroni as its new marketing and media manager
Two Circles expands NFL deal to cover international digital advertising sales
Data-driven sports marketing agency Two Circles has expanded its relationship with the NFL to cover international advertising sales across the American football league’s digital platforms.
APOS 2021: Betting, superfans, Gen Z-focused content among the critical trends
Adam Kelly, co-president at IMG Media & Events, was among the speakers at the APOS 2021 virtual conference. Here Kevin McCullagh summarises some of the standout themes and ideas from the event
Ex-World Rugby boss Gosper impressed by NFL’s ‘focused commercial culture’
Brett Gosper, the former chief executive of World Rugby, speaks to SportBusiness about his new role as the NFL’s head of Europe and the UK ahead of this weekend’s NFL London Games at the Tottenham Hotspur Stadium.
Data-focused InCrowd looks to accelerate growth with Simon Thomas appointment
InCrowd, the data-driven fan experience technology company co-founded by Aidan Cooney, has named the experienced commercial rights executive Simon Thomas as its chairman
Women’s World Cup provides tentpole as Football Australia enters new era
In the first part of a two-part interview, the Australian football federation's commercial head Tom Rischbieth outlines the organisation's plans to capitalise on the upcoming Women's World Cup.
WEC returns to cross-continental calendar model, ACO extends as promoter
The World Endurance Championship has signalled its intention to return to a three-continents calendar in 2022, while Automobile Club de l’Ouest has agreed a deal to continue as promoter of the motor-racing s…
ICC seeks to appoint media planning agency for T20 World Cup
The International Cricket Council has issued a Request for Proposals for the appointment of a media planning and buying agency in India and the United Arab Emirates for the forthcoming men’s T20 World C…
Young Chinese use Xiaohongshu to share their sporting lifestyles
In a guest article for SportBusiness, Denis Green, global head of communications for the Mailman digital agency, speaks to Li Shen, head of sports content operations at Xiaohongshu. The growing social media 'lifestyle' app is popular among young and female Chinese audiences and has ambitions to be a bigger platform for sports content
IMG/TWI international media rights pioneer Peter Smith dies aged 76
Peter Smith, a long-standing executive at the IMG agency and the force behind the creation of the agency’s international broadcast rights business, has died at the age of 76.
Mamelodi Sundowns eye global exposure with Roc Nation link-up
South African Premier Soccer League club Mamelodi Sundowns has signed a wide-ranging agreement with sports and entertainment agency Roc Nation Sports
Bayern Munich’s Asia president Kasper joins Stuttgart as marketing head
Bayern Munich’s Asia president Rouven Kasper is leaving the club to join fellow German Bundesliga football team VfB Stuttgart as its chief marketing and sales officer.
Wolves unite with Evil Geniuses as owner Fosun takes minority stake
Wolverhampton Wanderers has agreed a wide-ranging tie-up with Evil Geniuses through which the English Premier League football club’s owner, Chinese conglomerate Fosun, has acquired a minority stake in t…
Juventus seeks digital marketing officer
Italian Serie A giant Juventus FC is looking to recruit a digital marketing officer to guide and coordinate online communication campaigns and enhance the development of its digital channels
Learfield IMG College rebranded as ‘Learfield’
The Learfield IMG College agency has unveiled a comprehensive rebrand, which includes a new logo and the shortening of its name to Learfield