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Women’s World Cup provides tentpole as Football Australia enters new era

In the first part of a two-part interview, the Australian football federation's commercial head Tom Rischbieth outlines the organisation's plans to capitalise on the upcoming Women's World Cup.

Team Australia line up prior the Women's Football Group G match between United States and Australia on day four of the Tokyo 2020 Olympic Games at Kashima Stadium on July 27, 2021. (Photo by Atsushi Tomura/Getty Images)

In the first part of a two-part interview, the Australian football federation's commercial head Tom Rischbieth outlines the organisation's plans to capitalise on the upcoming Women's World Cup.

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