HomeMediaMultiple SportsGlobal

APOS 2021: Betting, superfans, Gen Z-focused content among the critical trends

Superfans are able to create highly-engaged online communities, that are prized by investors. (Alexander Scheuber/Bundesliga/DFL via Getty Images )

Adam Kelly, co-president at IMG Media & Events, was among the speakers at the APOS 2021 virtual conference. Here Kevin McCullagh summarises some of the standout themes and ideas from the event

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.

ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.

David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.

Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.