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Sponsorship & Marketing Skiing

Norwegian transport operator Vy has signed on as the main sponsor of Ski Tour 2020, a new venture for the International Ski Federation’s (FIS) Cross-Country World Cup that groups together events in Norway a…
Media Rugby Union

Japan bowed out of its Rugby World Cup yesterday (Sunday) by setting yet more broadcast records, while New Zealand telco Spark said its under-fire service worked efficiently throughout quarter-final weekend
Events Football

European Leagues chairman Lars-Christer Olsson has said some clubs have expressed concern about the commercial viability of Uefa’s new third-tier competition, the Europa Conference League.
Media

Indian conglomerate Reliance Industries is seeking to increase its presence in the domestic sports streaming market in order to boost the appeal of mobile and broadband services from its telco subsidiary,…
Events Football

China is set to be appointed host of the inaugural edition of an expanded football Club World Cup in 2021
Events Football

Football world governing body Fifa's report on the 2019 Women's World Cup 2019 showed that Asia, led by China, was the largest broadcast market for the competition
Events Paralympics

International Paralympic Committee president Andrew Parsons revealed that a record number of 390,000 Japanese residents took part in the first Paralympic ticket lottery for Tokyo 2020, more than three…
Events Football

Barcelona’s scheduled LaLiga home match against bitter rival Real Madrid on October 26 has been postponed due to fears of civil unrest surrounding the football showpiece.
Events Motorsport

The organisers of this year's Swiss E-Prix have fallen into financial difficulties, blaming vandalism by protestors ahead of the race in June for creating unforeseen costs

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Badminton
Events

Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
Volleyball
Events

British volleyball is scheduled to break new ground next week (October 22) when the London-based IBB Polonia London club faces HAOK Mladost Zagreb away in the CEV Champions League
NFL
Events

Staging the NFL's championship game comes with a multitude of requirements, but a potentially large payoff for the host city.
Motorsport
Events

The organisers of the upcoming Vietnam Grand Prix will spend $475m to join the F1 lineup in Southeast Asia, according to research by Formula Money. SportBusiness takes a closer look at the economics.
Events Football

The South American Football Confederation (Conmebol) has awarded hosting rights for the finals of the 2020 Copa Libertadores and Copa Sudamericana to Rio de Janeiro’s Maracanã and Córdoba’s Estadio Mario…
Events Football

Spanish Football Federation (RFEF) president Luis Rubiales has spoken out against plans to stage a LaLiga match between Villarreal and Atlético Madrid in Miami, US.
Events All Sports

Vietnam battery brand Pinaco has signed an agreement with the Philippine Southeast Asian Games Organising Commitee to take a platinum-level sponsorship for the upcoming SEA Games and Asean Para Games
Events All Sports

At the start of the 2019 Military World Games in Wuhan, China, Herve Piccirillo, the president of the International Military Sports Council (CISM), said on Thursday he wanted more countries to join the…
Media Horse Racing

The HBA Media agency has signed a multi-year deal with the Jockey Club of Saudi Arabia to distribute media rights worldwide on behalf of Saudi Racing, including rights to the world’s richest race, the $…
Events Hockey

The International Hockey Federation (FIH) has received new and amended bids for the next editions of its men’s and women’s World Cups after electing to reopen the process.
Sponsorship & Marketing Basketball

Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.
Events Cricket

Organisers of the European Cricket League (ECL20) have announced that the club competition will return for a second season from May 31 to June 7, 2020
Events Rugby League

Australia’s National Rugby League (NRL) has announced that its Grand Final will effectively remain in Sydney until at least 2046 after reaching a resolution on where its showpiece game will be staged a…
Marketing Tennis

The Lagardère Sports agency has agreed a two-year extension to its partnership with the French Tennis Federation (FFT) to remain one of the official hospitality agencies of Roland-Garros grand slam tournament …
Media Football

European football’s governing body Uefa has appointed the IMG agency to produce a preview package of programming for its Euro 2020 national team tournament.
Events Athletics

The International Olympic Committee has announced plans to move marathon and race walking events at the 2020 summer Olympics 800km north to Sapporo amid ongoing concerns over the weather conditions expected…
Events All Sports

Lu Yiwen, the deputy director of Guangxi Zhuang Autonomous Region's (GZAR) sports bureau, said on Wednesday that Guangxi plans for more joint sports events with the Association of Southeast Asian Nations…
Events Football

LaLiga is continuing its attempts to stage an official league game in the United States by proposing that a Villarreal-Atlético Madrid fixture be played at Miami's Hard Rock Stadium on December 6.
Sponsorship & Marketing All Sports

The Hangzhou 2022 Asian Games Organising Committee signed a sponsorship agreement with Chinese airline Loong Air on Wednesday
Events Football

The South American Football Confederation (Conmebol) has announced that 12 stadia across Argentina, Brazil and Peru will contest the hosting rights for the finals of the 2020 Copa Libertadores and Copa…
Events All Sports

In the aftermath of Typhoon Hagibis, Tokyo 2020 Olympics and Paralympics organisers are considering starting competitions before their respective opening ceremonies should bad weather be forecast
Events Ice Hockey

The pro-democracy protests in Hong Kong have led to the move of a men's Olympic ice hockey qualifier in November to Sanya, on the Chinese island of Hainan
Events Tennis

The Women's Tennis Association has announced a number of changes to its schedule after announcing its 2020 calendar
Events Motorsport

Formula One has finalized an agreement in principle with Hard Rock Stadium, the home of the National Football League's Miami Dolphins, to play host to the inaugural Miami Grand Prix in May 2021
Events Cricket

The Board of Control for Cricket in India (BCCI) has given its blessing to a new annual Twenty20 competition that will feature legends of the sport such as India’s Sachin Tendulkar and the West Indies’ Bri…
Sponsorship & Marketing Motorsport

VinFast, Vietnam’s largest car manufacturer, has agreed a deal to title sponsor the country’s new race on the Formula One calendar.
Media Athletics

Eliud Kipchoge’s successful attempt to run a sub-two-hour marathon has received 4.93 million views to date for the live and on-demand stream on video-sharing platform YouTube.
Events

The sports division of global communications agency Burson Cohn & Wolfe (BCW) has launched a new offering designed to help host cities attract major events and event organisers drive value from them