SportBusiness International

Analysis and insight for the global sports business

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Real Madrid star Cristiano Ronaldo could soon be playing regular league games in China (Getty Images)
Article
12 Sep 2017

In this week's China sports industry round-up: Reports suggest regular La Liga games could be played in China from 2018-19, Fosun and Wanda both take steps to show that they are unaffected by recent tales of woe, and Chinese sportswear firm Peak signs major deal in Brazil.

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Esports events attract passionate fans in their droves (Getty Images)
Article
11 Sep 2017

Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.

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Kelly Brazier and Carla Hohepa of New Zealand celebrate with the trophy following the Women's Rugby World Cup 2017 final between England and New Zealand (David Rogers/Getty Images)
Article
8 Sep 2017

Women’s sport has enjoyed a bumper summer, but broadcasters, sponsors and associations need to be in sync and inject long-term investment if it’s to be sustained. John Reynolds reports.

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The Washington Huskies celebrate after beating the Colorado Buffaloes in the Pac-12 Championship game (Robert Reiners/Getty Images)
Article
7 Sep 2017

The Pac-12 Conference aligns itself with the innovation and entrepreneurial ethos of the burgeoning tech companies in neighbouring Silicon Valley. But what role will those companies play when the next big round of media rights comes into play?

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China's Xiaolei Du at this year's World Baseball Classic in Japan (Atsushi Tomura/Getty Images)
Article
5 Sep 2017

In this week's China sports industry round-up: Xia plans to pursue Aston Villa deal through an unlisted company, the MLB has signed a long-term extension to its partnership with the China Baseball Association and 2008 Olympics partner Yili is to return for 2022.

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Floyd Mayweather speaks to Conor McGregor following his victory in Las Vegas (Ethan Miller/Getty Images)
Article
30 Aug 2017

With Floyd Mayweather's fight against Conor McGregor said to have broken PPV, ticket and sponsorship records, Andy Fry looks at what sport can learn from the Las Vegas bout that caught the imagination of the sporting world.

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