Women's National Basketball Association (WNBA)

Basketball
Licensing & Merchandising

Leagues change course from initial stance, will support charities through mask sales
Basketball
Governance

The Women's National Basketball Association has delayed the start of its season indefinitely because of the global Covid-19 pandemic
Basketball
Events

Selections to be made without players, media, or guests present
Basketball
Sponsorship & Marketing

Leading Cognac brand Hennessy has signed a multiyear deal to become the official spirit of the National Basketball Association, Women’s National Basketball Association, and USA Basketball.
Basketball
Governance

The 2020 Women's National Basketball Association season is expanding to a 36-game schedule and adding a new in-season tournament known as the Commissioner's Cup
Basketball
Business

New agreement includes sweeping improvements in salaries, benefits, marketing support for women's pro basketball league
Basketball
Stadia

Women's National Basketball Association team Atlanta Dream is undergoing a reboot for 2020, which involves a new logo and other branding, as well as a venue change
Basketball
Stadia

Women's National Basketball Association team New York Liberty will play their home games at the Barclays Center in Brooklyn, New York, from 2020.
Basketball
Governance

In the wake of the Toronto Raptors' victory in the NBA Finals, two technology entrepreneurs have launched a bid to bring a WNBA team to the Canadian city
Basketball
Fan Engagement

The WNBA has unveiled a new logo as part of a brand "refresh" for the upcoming season, which aims to help build the next generation of fans
Basketball
Governance

An investment group led by Brooklyn Nets minority owner Joseph Tsai has bought WNBA team New York Liberty. Previous Liberty owner James Dolan put the team up for sale in November 2017
Basketball
Governance

WNBA players have opted out of the current collective bargaining agreement in order to seek higher wages, improved travel conditions and more marketing opportunities
Sports Betting

North American basketball league the NBA has struck a pioneering deal that makes MGM Resorts International the official gaming partner of the organisation and the women’s WNBA.
Basketball
Business

The North American Women’s National Basketball Association (WNBA) has extended its partnership with daily fantasy sports (DFS) operator FanDuel.

Basketball
Business

The Women’s National Basketball Association (WNBA) has joined forces with innovation and brand design consultancy Sylvain Labs to develop a long-term growth strategy and identify new marketing opportunities.

Basketball
Business

Eight leading sports organisations from across North America have joined forces on a new initiative designed to increase each other’s resources, viewership and attendance, as well as attract new players to female sports.

Basketball

The Women’s National Basketball Association (WNBA) has approved the relocation of the San Antonio Stars to Las Vegas, with the franchise to begin playing in Nevada from the 2018 season.

Basketball

North America’s Women’s National Basketball Association (WNBA) has appointed Lisa Borders as its new president.