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Hennessy partners with NBA, WNBA, and USA Basketball

Leading Cognac brand Hennessy has signed a multiyear deal to become the official spirit of the National Basketball Association, Women’s National Basketball Association, and USA Basketball.

The partnership will kick off later this week during NBA All-Star 2020 in Chicago, where Hennessy will serve as an associate partner of the NBA Celebrity Game presented by Ruffles, and as a presenting partner of the pre-game red carpet.

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