Tech entrepreneurs looking to bring WNBA team to Toronto

In the wake of the Toronto Raptors’ victory in the NBA Finals, two technology entrepreneurs have launched a bid to bring a WNBA team to the Canadian city.

Daniel Escott and Max Abrahams, partners at the Toronto-based New Media Group advertising agency, are leading the bid, which is yet to be formally submitted to the league. Details, such as possible venues and other investors, will be announced in the coming weeks.

It is hoped a Toronto WNBA team will join the league in 2020. There are currently 12 WNBA teams, with none in Canada.

“Buoyed by the World Championship performance of the Toronto Raptors coupled with dynamic rise in the popularity and notoriety of Canadian basketball at all levels, the time is now to expand Canada’s professional footprint,” a press release said.

“Toronto’s credibility as a professional basketball market has never been higher on the world stage and the time is now for a Women’s team to join its NBA counterpart in the Six [a nickname for Toronto popularized by rapper and Raptors fan Drake].”

WNBA chief operating officer Christy Hedgpeth said of the likely bid: “Toronto is a terrific market and we appreciate the interest in the WNBA. However, the league’s main focus right now is the overall health and competitiveness of our existing 12 teams.”