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Atlanta Dream gains new branding, venue for 2020

Women’s National Basketball Association team Atlanta Dream is undergoing a reboot for 2020, which involves a new logo and other branding, as well as a venue change.

The team will play next season at the 3,500-seater Gateway Center Arena, which will also primarily serve as the home of the Atlanta Hawks’ new NBA G League franchise, the College Park Skyhawks.

The venue, which is operated by the Georgia International Convention Center, will also host concerts, conventions and other events.

The Dream have played at the 17,000-seat State Farm Arena in downtown Atlanta, but could not work out a deal with the Hawks for the 2020 season. This past season, the Dream ranked next-to-last in WNBA attendance at 4,270 per game.

The team has also unveiled new branding, marking its first change in that area since the team’s inception in 2008.

Last week it was announced that the New York Liberty would play home games as the Barclays Center in Brooklyn next season.