Twitter

Golf
Fan Engagement

The PGA Tour and social-media platform Twitter have teamed up to create an innovative live content fan-engagement initiative to mark the golf circuit's return to competition this week
Esports
Media

Call of Duty League, a new esports competition launched by US interactive entertainment company Activision Blizzard, has agreed a three-season rights deal with social media platform Twitter
Media

The National Basketball Association has announced a multi-year extension of its live content and highlights partnership with Twitter and Turner Sports
Media

United States women's national team superstar Megan Rapinoe was named the 2019 Sportsperson of the Year by Sports Illustrated, making her only the fourth woman to win the prestigious award alone
Industry Moves

Kay Madati has announced he will depart next month as global vice-president and head of content partnerships at social media company Twitter
Basketball
Media

The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.
Media

The Discovery-owned international sports broadcaster Eurosport has agreed a content and advertising deal with social media platform Twitter that will allow the publishing of real-time highlights from …
Football
Business

Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
Basketball
Fan Engagement

The New Orleans Pelicans have sold approximately 3,000 season tickets since Tuesday evening after the team secured the right to sign Duke phenomenon Zion Williamson by landing the No.
Media

Twitter’s former head of sports partnerships, Asia Pacific, Aneesh Madani has joined the International Olympic Committee (IOC) to be its global head of digital partnerships.
Media

Laura Froelich was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
Media

Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
Football
Sponsorship & Marketing

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter
Media

4: Faster, Higher, Stronger: The Future of OTT
Media

Twitter has invested in multiple sports-rights deals ahead of the new season in the hope that the sport/conversation mix will kick-start a new period of growth and engagement for the platform. Frank Dunne talks to industry experts about the prospects for Twitter’s great sporting experiment.
Media

What does the launch of Facebook’s Sports Stadium service mean for the future of the sports media market? Kevin Roberts speaks to Dan Reed, head of sports partnerships at Facebook.

Baseball

Major League Baseball (MLB) and its Major League Baseball Advanced Media (MLBAM) division are to lead sport’s uptake on Twitter’s new ‘Moments’ feature.

Boxing
Media

Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Matthew Hochberg reports.