NBCU to continue Twitter content tie-up for Paris 2024
Social media platform Twitter has announced the extension and expansion of its Olympic Games content deal with US rights-holder NBCUniversal (NBCU)
Twitter sports executive Adeshola exits after 10 years
TJ Adeshola, head of global content partnerships at Twitter and a key figure in its sports output in recent years, has announced that he is leaving the social media company after more than a decade
Twitter generates 147bn impressions during 2022 Fifa World Cup
Social media platform easily surpasses results from 2018 tournament, 2020 Olympics
Jesse Cole on reinventing the notion of fan engagement
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jesse Cole, owner of the Savannah Bananas. Fisher and Russo also discuss the still-turbulent world of sports streaming amid a new batch of third-quarter earnings reports, the strategic merger between Major League Pickleball and the Vibe Pickleball League, the collapse of cryptocurrency exchange FTX that has led to a bankruptcy filing and dissolution of some sports sponsorships, the National Basketball Association’s move to heighten its strategic investment activity, and deepened chaos for prominent social media platform Twitter under new owner Elon Musk.
Twitter descends into chaos amid layoffs, hotly debated Blue plan
In the days immediately following Musk's takeover, he cuts roughly half of the staff, and revamps standards for verified accounts
E.J. Johnston on advancing a new form of ice hockey
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview E.J. Johnston, founder and chief executive of 3ICE. Fisher and Russo also discuss the first season for LIV Golf as it concludes, MSP Sports Capital’s deal with ESPN to acquire majority control of the X Games, new executives and funding for fantasy football-focused media entity The 33rd Team, the completion of Elon Musk’s $44bn purchase of Twitter, and Major League Baseball’s 2022 World Series between Houston and Philadelphia.
Musk closes Twitter acquisition, raising numerous questions
Billionaire takes private one of the sports industry's key fan engagement tools
Twitter to offer live look-ins of every 2022 MLB postseason game
Social media platform to aid in fan engagement around playoff contests
Musk deal for Twitter back on as mogul agrees to original terms
Billionaire changes course once again as drama continues for prominent social media platform
Twitter and beIN strike 2022 World Cup content deal in Mena region
Social media platform Twitter has agreed a content deal in the Middle East and North Africa for the 2022 Fifa World Cup with the national team football tournament’s rights-holder in the region, pay-television b…
Legal fight forthcoming as Musk drops bid to buy Twitter
Dispute continues over number of spam accounts on social media platform
ITV extends Twitter content agreement
UK commercial broadcaster ITV has extended its content sharing deal with Twitter, with the social media platform to showcase ITV Sport’s portfolio over the next two years.
Twitter expands content agreements with WNBA, Fox Sports
Social media platform seeks to convey sense of calm in midst of Musk sale
Musk enters into $44bn definitive agreement to acquire Twitter
Questions remain regarding billionaire's plans for prominent social media platform
Angela Ruggiero on advancing a data-driven future for the sports industry
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Angela Ruggiero, co-founder and chief executive of Massachusetts-based Sports Innovation Lab. Fisher and Russo also discuss the rebirth of American football entity the United States Football League, the beginning of operations for the newly merged media company Warner Bros. Discovery, Major League Baseball’s renewed streaming deal with YouTube, the upcoming 2022 National Football League Draft in Las Vegas, Nevada, and billionaire Elon Musk’s unsolicited $43bn (€34.3bn) bid to acquire social media platform Twitter.
Musk makes unsolicited $43bn offer to buy Twitter
World's richest man looks to take prominent social media platform private
F1 extends content partnership with Twitter
Formula One and Twitter have announced an extension and expansion of their partnership, which will see F1 content amplified across the social media platform
Barbieri joins crypto gaming firm Liberty Gaming Guild
Experienced sports media executive Maurizio Barbieri has been appointed chief commercial officer at Liberty Gaming Guild, a company operating in the growing 'play-to-earn', crypto gaming sector