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Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.

Laura Froelich was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

4: Faster, Higher, Stronger: The Future of OTT

The NBC Olympics division of US media company NBCUniversal has extended its content partnership with social media platform Twitter in a deal which covers the postponed Tokyo Summer Olympics set for the …

Canadian public-service broadcaster CBC has extended its Olympic Games content deal with social media platform Twitter

Social media initiative designed to help drive television viewership

The PGA Tour and social-media platform Twitter have teamed up to create an innovative live content fan-engagement initiative to mark the golf circuit's return to competition this week

Features

Twitter has invested in multiple sports-rights deals ahead of the new season in the hope that the sport/conversation mix will kick-start a new period of growth and engagement for the platform. Frank Dunne talks to industry experts about the prospects for Twitter’s great sporting experiment.

What does the launch of Facebook’s Sports Stadium service mean for the future of the sports media market? Kevin Roberts speaks to Dan Reed, head of sports partnerships at Facebook.

Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Matthew Hochberg reports.