Twitter leverages SoFi Stadium LED roof for Super Bowl LVI marketing activation
Social media platform Twitter is looking to make a marketing splash at Super Bowl LVI by displaying fans' tweets on the LED roof of SoFi Stadium in Inglewood, California
PGA Tour secures Twitter, SiriusXM extensions
The PGA Tour and social media platform Twitter have unveiled a partnership extension that will bring additional content to live audio feature Twitter Spaces
Fox Sports, Twitter expand pact for World Cup integrations
New contract term to prominently feature Twitter Spaces
Twitter, ESPN activate around CFP championship game with inaugural Twitter Tribune
Social media platform Twitter and ESPN are activating around the College Football Playoff championship game with the debut of Twitter Tribune, a newspaper lookalike featuring fan tweets that will be distributed …
ESPN to offer inaugural monetized sports Twitter Space as fundraiser for V Foundation
ESPN will become the first sports organization to monetize a Twitter Space on December 2 when listeners will pay a $0.99 entry donation to benefit The V Foundation for cancer research
Twitter rolls out subscription tier in US, New Zealand
Suite of features aimed at power users of social media platform
NBA, Twitter lean into Twitter Spaces in content partnership extension
The National Basketball Association and social media platform Twitter have unveiled a multiyear partnership extension that will bring additional content to live audio feature Twitter Spaces
MLB, Twitter unveil multi-language fan activation to emphasize ‘world’ in World Series
Will Exline, Twitter's senior sports partner manager, tells SportBusiness how the success of the #PostcardsFromHomePlate initiative highlights the truly global reach of baseball.
Webinar replay | How can sports organizations make the most of social audio?
How will sports entities make the most of the opportunity presented with the rapid emergence of social audio platforms? Senior executives from the National Basketball Association, Seven League, and Twitter join us to discuss.
Seven teams up with Twitter for five-minute Tokyo 2020 clips
Australian free-to-air broadcaster Seven and Twitter have reached an agreement to show Tokyo 2020 content via the broadcaster's Twitter account
Sony agrees content deal with Facebook, Twitter for India summer tours
Pay-television broadcaster Sony Pictures Networks has reached an agreement with Facebook and Twitter, enabling the social media platforms to show highlights and clips from the Indian cricket team's forthcoming…
NFL and Twitter announce multi-year extension
The National Football League and social media platform Twitter have announced a multi-year partnership extension, which includes a commitment to produce 20 exclusive content features on live audio feature…
Twitter, Opendorse partner to enable student-athletes to monetize video content
Twitter has secured a partnership with athlete marketing platform Opendorse, which will provide student-athletes in the United States with a pathway to monetize video content on the social media platform
PFL secures DraftKings, Twitter partnerships
The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
Lakers are most-discussed team on Twitter in 2020
Lakers star James also named one of Sports Illustrated's Sportspersons of the Year
NBC Olympics, Twitter extend tie-up through 2022 Beijing Winter Olympics
The NBC Olympics division of US media company NBCUniversal has extended its content partnership with social media platform Twitter in a deal which covers the postponed Tokyo Summer Olympics set for the …
CBC extends Olympics content deal with Twitter
Canadian public-service broadcaster CBC has extended its Olympic Games content deal with social media platform Twitter
NHL strikes deal for Twitter live look-ins during playoffs
Social media initiative designed to help drive television viewership