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Twitter executive Madani becomes IOC’s head of digital partnerships

Twitter’s former head of sports partnerships, Asia Pacific, Aneesh Madani has joined the International Olympic Committee (IOC) to be its global head of digital partnerships.

Madani announced the news on his personal Twitter account yesterday where he also revealed that the job switch would see him move to Lausanne, Switzerland.

Madani joined Twitter in 2013 as head of sports partnerships for the Indian market before his role was expanded to include South East Asia in 2016. This was expanded again to cover the whole of the Asia-Pacific region in 2017.

Asia-Pacific became an increasingly important region for the social network during Madani’s time there. Audiences grew in the region in the third quarter of 2018 while the platform’s global user base stagnated over the same period.

Madani started his career in sport as a blogger for Indian Premier League (IPL) side the Royal Challengers Bangalore.

Read this: ‘Mobile-first’ Asian consumers driving Twitter’s sport partnership strategy