Sportfive
Drinks brand Pocari Sweat becomes latest AFF Championship sponsor
Otsuka Pharmaceutical-owned sports drinks brand Pocari Sweat is to sponsor the next two editions of the AFF Championship after finalising a sponsorship agreement with the Asean Football Federation (AFF)
Hertha Berlin signs CG Elementum as new sleeve sponsor
Bundesliga club Hertha Berlin has expanded its association with real estate company CG Elementum to include sleeve sponsorship rights
Sportfive brokers deals for Lille, Reims and Lyon ahead of new season
The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend
Polish FA calls time on Sportfive by agreeing five-year Publicon deal
The Polish Football Association (PZPN) has called time on its long-standing association with the Sportfive agency after awarding a five-year sponsorship sales contract to Poland’s Publicon Sport agency.
Birmingham 2022 broadcast footprint finalised ahead of Games opening
Final broadcast deals signed ahead of the 2022 Commonwealth Games, which get under way tonight in Birmingham, have delivered typically strong exposure in competing nations topped up by deals in a handful…
Sportfive and Polish FA still talking as agency contract expiry date looms
Sportfive Poland remains in talks with the Polish Football Association (PZPN) about the renewal of its exclusive marketing agreement, despite the looming expiry date on the current contract
Sportfive brokers RC Lens renewal with Groupe Lempereur, new Dynamo Dresden deal
Ligue 1’s Racing Cub de Lens has renewed its long-standing sponsorship agreement with car automotive retailer Groupe Lempereur.
Sportfive agency behind ground-breaking Atlético Madrid-WhaleFin deal
The Sportfive agency facilitated the highly-lucrative main shirt sponsorship agreement between Spanish football club Atlético de Madrid and the cryptocurrency investment app WhaleFin, which was confirmed …
Sportfive appointed to long-term commercial role at Stade Français
The Sportfive agency has been appointed to an exclusive commercial role with Stade Français of French rugby union’s Top 14.
Chiefs partner with Sportfive to grow Germany presence
The National Football League's Kansas City Chiefs have appointed the Sportfive agency to help the grow the team's fanbase and commercial opportunities in Germany
Sportfive adds Singapore-based Ampverse to esports portfolio
Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative
Sportfive brokers shirt deals for Ligue 1 duo Auxerre and Troyes
French football club AJ Auxerre has signed an expanded sponsorship contract with educational support platform Acadomia
Sportfive renews Popp Feinkost sleeve sponsorship for Hamburg
German football club Hamburger SV has signed a renewal to its sponsorship contract with food brand Popp Feinkost
Sportfive to distribute media rights to weightlifting’s European Championships
Global sports marketing agency Sportfive has agreed a deal with the European Weightlifting Federation (EWF) to exclusively distribute media rights to its flagship event, the Senior European Championships
NYXL names Sportfive as commercial sales agency
New York-based esports organisation NYXL has appointed Sportfive as its exclusive worldwide commercial sales agency
Stade de Reims renews with Hexaom in Sportfive deal
French football club Stade de Reims has signed a renewal agreement with real estate and land developer, the Hexaom Group
Sportfive renews Fnatic sales deal, teams up with Alfa Romeo on LVP sponsorship
The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships
Kosmos turns to Sportfive to sell Davis Cup media rights in Asia
Kosmos Tennis, part of the investment group co-founded by Spanish footballer Gerard Piqué, has appointed Sportfive as its exclusive media rights agency in most of Asia for the next three editions of the …