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Chiefs partner with Sportfive to grow Germany presence

Kansas City Chiefs quarterback Patrick Mahomes (Credit: Getty Images)

The National Football League's Kansas City Chiefs have appointed the Sportfive agency to help the grow the team's fanbase and commercial opportunities in Germany.

The Chiefs are one of four NFL teams – alongside the Carolina Panthers, New England Patriots, and Tampa Bay Buccaneers – who have secured international marketing rights in Germany as part of the league's new International Home Marketing Areas (IHMA) initiative.

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