Seattle Kraken

Ice Hockey
Media

Seattle Kraken has becomes the first NHL team to strike a direct local media rights agreement with Amazon for the online retail giant's Prime Video streaming platform.
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Sponsorship & Marketing

The Seattle Kraken has signed up Muckleshoot Indian Tribe as its first jersey patch sponsor, with the organisation becoming the first Indian Tribe to agree such a deal in the National Hockey League (NHL)
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Events

T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights
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Finance & Law

Samantha Holloway has become a principal owner at the National Hockey League's Seattle Kraken, joining her billionaire father David Bonderman, who founded the franchise
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Fan Engagement

The National Hockey League’s 32nd franchise the Seattle Kraken has unveiled the team’s mascot, a sea-troll named Buoy, ahead of the Kraken’s second season. B
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Finance & Law

National Hockey League expansion team Seattle Kraken has added former National Football League running back Marshawn Lynch and hip hop artist Macklemore to the franchise as minority investors.
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Media

JT Brown and Everett Fitzhugh will become the first all-Black broadcast team in National Hockey League history when the Seattle Kraken face the Winnipeg Jets at Canada Life Centre on February 17.
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Stadia

National Hockey League commissioner Gary Bettman hailed the electric atmosphere at the Seattle Kraken's home opener at the new $1.15bn Climate Pledge Arena as "a great night for the NHL
Multiple Sports
Media

Pacific Northwest regional sports network Root Sports has secured an 11th-hour carriage deal with satellite TV provider DirecTV amid the onset of the Seattle Kraken’s inaugural National Hockey League s…
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Sponsorship & Marketing

National Hockey League expansion team Seattle Kraken has secured a wide-ranging agreement with PepsiCo Beverages North America (PBNA) ahead of the franchise's inaugural campaign
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Sponsorship & Marketing

US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.
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Stadia

Global sports and entertainment venue development company Oak View Group has secured a long-term multi-venue partnership with online ticketing and marketing giant Ticketmaster
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Sponsorship & Marketing

Seattle, Washington-based global coffee chain Starbucks has secured a multiyear partnership with National Hockey League expansion team Seattle Kraken, which is focused on the franchise's Kraken Community…
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Sponsorship & Marketing

National Hockey League expansion team Seattle Kraken has announced Modelo as the official import beer partner of the franchise and Climate Pledge Arena
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Sponsorship & Marketing

National Hockey League expansion team Seattle Kraken has struck a wide-ranging deal with brewing company Molson Coors, naming Coors Light as the official domestic beer partner and Hop Valley Brewing Company …
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Media

NHL expansion team finalizes key piece of business ahead of planned debut
Ice Hockey
Sponsorship & Marketing

Hard seltzer brand Truly Hard Seltzer has forged a partnership with National Hockey League expansion team Seattle Kraken and the franchise's venue Climate Pledge Arena
Ice Hockey
Sponsorship & Marketing

National Hockey League expansion team Seattle Kraken has announced that Premera Blue Cross, a leading health plan in the Pacific Northwest, will become the exclusive health insurance partner of Climate …