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Seattle Kraken strikes wide-ranging PepsiCo partnership

National Hockey League expansion team Seattle Kraken has secured a wide-ranging agreement with PepsiCo Beverages North America (PBNA) ahead of the franchise's inaugural campaign.

As part of the deal, PBNA will be designated the exclusive carbonated soft drink, water, sports performance (Gatorade), energy, tea, juice, and mixers provider of the Kraken and Climate Pledge Arena.

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