National Basketball Association (NBA)
NBA leverages Microsoft partnership to virtually bring fans courtside in Orlando
The National Basketball Association has unveiled a series of in-venue and broadcast initiatives for the resumption of the 2019-20 season in Orlando, Florida, which are designed to enhance the experience…
NBA says it has pulled out of Xinjiang facility
The NBA has terminated its relationship with a Chinese basketball academy in the controversial region of Xinjiang
NBA appoints inaugural chief people and inclusion officer to oversee diversity
The National Basketball Association has named Oris Stuart as the league's inaugural chief people and inclusion officer
NBA names Michelob Ultra its new official beer partner
The National Basketball Association has named Michelob Ultra as the league's official beer partner in a multiyear deal
NBA agrees e-commerce tie-up in the Philippines
The National Basketball Association has agreed a deal with Filipino basketball apparel retailer Titanomachy International (Titan) to launch an official online store for the league in the market
Jordan Brand’s Jumpman logo to appear on select NBA uniforms next season
Jordan Brand's Jumpman logo will appear on all National Basketball Association Statement Edition uniforms, starting with the 2020-21 season.
NBA reports zero Covid-19 positives inside its bubble
MLS also reports zero positives after its initial issues in Florida
Former Eurosport executive Aivazoglou to oversee NBA’s fan engagement in Europe
The National Basketball Association has announced that it has appointed George Aivazoglou as its head of fan engagement and direct-to-consumer for Europe and the Middle East
NBA expands League Pass reach with smart TV platform VIDAA
The NBA basketball league has signed a multi-year deal with smart-TV operating system VIDAA USA to make its NBA League Pass subscription service available for purchase on all Hisense and Toshiba TVs through…
Silver worried about potential hole in NBA bubble
As National Basketball Association teams begin to arrive in Orlando, Florida, this week to prepare for the league’s return to play starting July 31 amid the Covid-19 pandemic, league commissioner Adam S…
NBA, NBPA finalize restart plan, Silver says “we can’t outrun the virus”
League, union reach comprehensive agreement for resumption of play
NBA to restart season with Lakers-Clippers showdown
The National Basketball Association is planning to restart its 2019-20 season with a high-profile showdown between crosstown rivals the Los Angeles Lakers and Los Angeles Clippers
NBA finalizes series of offseason dates
League looks to proceed on season restart efforts
US sports industry grappling with new spike in Covid-19 cases
New outbreaks of the virus impact multiple sports
Microsoft’s NBA deal puts tech giant among the league’s highest-paying sponsors
The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.
“It’s like having a Summer Olympics” | Orlando prepares for the arrival of NBA and MLS
Florida city ready to capitalize on its position as the epicenter of professional sports in the US this summer to rejuvenate its tourism industry and secure major sporting events. Bob Williams reports
US league commissioners to be featured in ESPN special
Two-hour primetime special to outline leagues' efforts to restart play
Wilson’s NBA comeback marks Spalding’s step away from licensing
Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands.
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