The National Basketball Association has agreed a deal with Filipino basketball apparel retailer Titanomachy International (Titan) to launch an official online store for the league in the market
Hennessy becomes NBA’s first global spirits partner
Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide
NBA secures Clorox, Bally’s partnerships
Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.
Elevate Sports Ventures expands footprint with EuroLeague Basketball tie-up
US-based sports and entertainment consulting firm Elevate Sports Ventures has expanded its international footprint, signing a partnership with Euroleague Basketball
NBA signs official partnership with Mondelēz International
League strikes multiyear deal with global confectioner