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Microsoft’s NBA deal puts tech giant among the league’s highest-paying sponsors  

(Photo by Jeff Haynes/NBAE via Getty Images)

The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.

SportBusiness understands from industry sources the deal is worth about $25m (€22.2m) per year, starting from the 2020-21 season, and puts Microsoft in the top five NBA sponsors by pure marketing rights spend.

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