The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.
Orlando Magic extends Stats Perform deal ahead of NBA Draft
The National Basketball Association's Orlando Magic has extended its deal with sports data and technology company Stats Perform to help with player recruitment ahead of the upcoming NBA Draft
Sports TV Rights lands Bolivian basketball league deal
The Sports TV Rights agency has acquired broadcast rights in Bolivia to the Libobasquet, the top division of basketball in the South American country
NBA aligns with PointsBet for 11th sports betting deal
League continues highly active dealmaking in emerging category
Slew of NBA’s Chinese sponsors suspend ties
An array of NBA China's Chinese-owned official partners have halted business with the league and its pre-season exhibition games in the country were temporarily in doubt, as the fallout continues from…