NBA

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The huge $76bn (€70bn), 11-year contracts sealed by the NBA with Disney, Comcast and Amazon give the trio the right to air their inventory in international markets, it has emerged, meaning that Sky will hold rights in several European markets.
Basketball
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The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.
Basketball
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Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.
Basketball
Media

The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.
Basketball
Sponsorship & Marketing

NBA Champion Boston Celtics has a new jersey patch partner in New England-headquartered Amica Mutual Insurance, the longest-standing mutual car insurer in the US
Basketball
Media

A landmark draft looks set to pay financial dividends for the NBA as it closes in on a new media rights deal in France, which is fast becoming one of its most important international markets.
Basketball
Sponsorship & Marketing

Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
Basketball
Sponsorship & Marketing

A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…
Basketball
Sponsorship & Marketing

The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.
Basketball
Media

BeIN Sports has renegotiated its media rights contract in France with the National Basketball Association (NBA) to ensure all matches of Victor Wembanyama's San Antonio Spurs are shown live by the pay-television…
Basketball
Sponsorship & Marketing

Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor. The
Basketball
Media

TNT Sports, UK pay-television broadcaster, has acquired exclusive National Basketball Association broadcast rights in a multi-year deal announced this morning
Basketball
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German commercial broadcaster ProSiebenSat.1 has secured free-to-air NBA rights in the DACH region ahead of the new season, which starts on October 24
Basketball
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DAZN has agreed a renewal with the National Basketball Association for rights in Germany ahead of the regular-season tip-off later this month, SportBusiness understands
Basketball
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Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year
Basketball
Sponsorship & Marketing

The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…
Basketball
Media

Brazilian media group Globo is to stop showing National Basketball Association matches on its pay-TV channel SporTV
Basketball
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Fox Corporation is “highly unlikely” to bid for the next set of domestic broadcast rights to the NBA basketball league, according to the company’s executive chair and CEO, Lachlan Murdoch. T