NBA
Kenya’s Nation Media Group acquires free-to-air NBA rights
Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
CCTV ‘to resume NBA broadcasts’
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Globo apologises to NBA after erroneous YouTube takedown request
Brazilian media group Globo has apologised for an erroneous copyright claim that led to the taking down of the broadcast of an NBA match from the North American basketball league’s official YouTube channel.
Infront brokers San Carlo sponsorship of NBA in Italy
The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Yao Williams | The future of athlete endorsements
Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.
After sponsorship-fuelled expansion in US, Hyperice sets sights on international markets
Matthew Glendinning talks to Hyperice chief executive Jim Huether about the ambitions of the recovery tech company, and how it is looking to raise 50 per cent of its revenue from international markets in the next three years.
NBA agrees Prasar Bharati deal, remains without live broadcaster in India
The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements
BetRivers signs with NBA’s Pistons as legal online gambling tips off in Michigan
The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…
Tencent resumes live streaming of Rockets games
Chinese streaming giant Tencent showed a live Houston Rockets game on Monday for the first time since the Daryl Morey controversy in October 2019
Lakers and Curry top NBA social media charts in China
The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Tencent drops 76ers broadcasts in protest against Morey appointment
Chinese digital giant Tencent has stopped live streams of games by the NBA's Philadelphia 76ers due to their appointment of Daryl Morey as president
Globo extends NBA rights, Brazilian basketball league ‘issues Band legal claim’
Media group Globo has extended its deal for pay-television rights in Brazil to North American basketball’s NBA.
NBA rights retained by beIN Sports France until 2024
North American basketball’s NBA will continue to be shown in France on pay-television broadcaster beIN Sports until 2024 thanks to a new agreement announced today (Friday).
Band ‘edges closer’ to NBA renewal in Brazil
Brazilian commercial broadcaster Bandeirantes is thought to be close to agreeing a renewal for free-to-air rights to North American basketball’s NBA.
Purchase rewards brand Ibotta buys Pelicans jersey patch rights
The NBA’s New Orleans Pelicans has named cashback rewards platform Ibotta as the team’s official jersey patch sponsor for the 2020-21 season.
Round-Up: Tokyo Aquatics Centre unveiled, NBA eyes December restart, Dubai to host IPL final, and more
The newly built Tokyo Aquatics Centre was unveiled during an event on October 24, marking the completion of all venues built for the Tokyo Olympics and Paralympics - The Japan Times
Denver arena naming rights, LA Rams and Arsenal included in KSE’s Ball Corporation deal
Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US