The NBA is nurturing its broadcast partners, and at the same time developing its D2C service, as it addresses the challenges of the Asia-Pacific media market.

The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.

Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.

US flat-rolled steel producer Cleveland-Cliffs has upgraded its existing multi-year marketing agreement with the NBA’s Cleveland Cavaliers to a jersey patch sponsorship, starting from next season.

Jorge Urrutia del Pozo, vice president of football for NFT firm Dapper Labs, says the company is interested in producing digital collectibles for “many sports”, provided they enjoy a large and engaged fanbase, and outlines how the company plans to spend the $607.5m raised in nine separate funding rounds.

In this recording of the second webinar in our NFT series, we explain what sports rights-holders need to consider when launching NFTs and how their approach should differ from other sectors

Indian media group Viacom18 has secured a multi-year deal for National Basketball Association broadcast rights in India

Abu Dhabi’s Department of Culture and Tourism has announced that it has secured a long-term tie-up with the National Basketball Association which will see the league host pre-season fixtures in the United A…

Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway

BeIN Media Group has extended its rights to NBA games in the Middle East and North Africa, under a multi-year agreement announced today (Wednesday)

Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.

The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.

Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams

Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term

Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal

The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.

The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider as a sponsor.