NBA

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Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.

Matthew Glendinning talks to Hyperice chief executive Jim Huether about the ambitions of the recovery tech company, and how it is looking to raise 50 per cent of its revenue from international markets in the next three years.

休斯顿火箭队总经理莫雷针对香港问题的一条推特,引发一系列连锁反应。不少人认为,NBA在中国市场恐将遭受巨大损失。然而,有多位业内人士向记者表示,由于合同条款限制,不少中国公司也损失惨重,这次风波是一个“双输”局面。

Struggling NBA team looks well outside basketball for new ideas and approaches in its senior leadership

Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.

Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China

Brazilian media group Globo has apologised for an erroneous copyright claim that led to the taking down of the broadcast of an NBA match from the North American basketball league’s official YouTube channel.

The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy

The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements

Features

Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center

Sportradar is well-positioned to take advantage of the legalisation of sports betting in the USA and has advised gaming operators, regulators and leagues about the repeal of PASPA. Ben Cronin talks to Matteo Monteverdi, president at Sportradar USA, about the opportunities for rights-holders.

Data-sharing deal is first between a major US sports league and  sports betting operator   Partnership – worth $25m over three years – serves as model for other stakeholders to follow   NBA ensur

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme

The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company. 

Brooklyn’s gentrification was well under way in 2012, when Russian billionaire Mikhail Prokhorov brought the nets back to New York for the first time since 1977.

Ahead of the launch of the NBA's "fourth league", Bucks Gaming's co-managing directors tell SportBusiness International how they set up the esports team from scratch.

SportBusiness International looks at how the NFL has dealt with the kneeling protests and what lessons can be learned from the episode in a fevered political atmosphere in the US.

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS

Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.