Polish pay-television broadcaster Canal Plus Polska has extended its agreement with National Basketball Association for two seasons, covering 2021-22 and 2022-23
NBA president Adam Silver has addressed the league's position amid rising tensions between China and the US, saying it could play "a productive role" in helping people in the two countries better understand…
Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
Dutch pay-television broadcaster Ziggo Sport has reportedly lost its National Basketball Association broadcast rights from next season
Indian pay-television broadcaster Star Sports has picked up NBA broadcast rights across the Indian subcontinent
The National Basketball Association has reached an agreement with Viasat, the US-based communications company, to make the NBA League Pass premium subscription service available to airline passengers
Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Brazilian media group Globo has apologised for an erroneous copyright claim that led to the taking down of the broadcast of an NBA match from the North American basketball league’s official YouTube channel.
The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.
Matthew Glendinning talks to Hyperice chief executive Jim Huether about the ambitions of the recovery tech company, and how it is looking to raise 50 per cent of its revenue from international markets in the next three years.
The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements
The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…
Chinese streaming giant Tencent showed a live Houston Rockets game on Monday for the first time since the Daryl Morey controversy in October 2019
The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Chinese digital giant Tencent has stopped live streams of games by the NBA's Philadelphia 76ers due to their appointment of Daryl Morey as president