Ladies Professional Golf Association (LPGA)
CME Group ups commitment to LPGA Tour Championship with record prize pot
The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.
LPGA brings in Fenway Sports Group to drive sponsorship sales
The Ladies Professional Golf Association (LPGA) has overhauled its sponsorship sales model by aligning with Fenway Sports Group (FSG) under a “commercial alliance” announced today (Tuesday).
LPGA opts for SeatGeek as first ticketing partner
The Ladies Professional Golf Association (LPGA) has today (Tuesday) selected SeatGeek as its first-ever ticketing partner
LPGA brings in Legends to drive fan engagement
Premium experiences company Legends has further expanded its golf portfolio by agreeing a wide-ranging deal with the Ladies Professional Golf Association (LPGA)
LPGA hires Metzger as chief sales and partnerships officer
The Ladies Professional Golf Association (LPGA) has announced that Nicole Metzger has joined the tour as its chief sales and partnerships officer
LPGA cancels tournament in Hainan for fourth year
The Ladies Professional Golf Association has cancelled its tournament in Hainan, China for the fourth year running, due to the pandemic
LPGA unveils multi-part documentary series
The Ladies Professional Golf Association is looking to develop a presence in the ever-increasing sports documentary space by unveiling the multi-part Drive On: LPGA All Access, which will air on LPGA platforms…
PGA Tour executive Brothers tapped to lead Epson Tour
Jody Brothers, the PGA Tour's vice president of business development, has been hired by the Ladies Professional Golf Association to run its developmental Epson Tour
QBE Shootout to become PGA, LPGA mixed event
The Professional Golf Association's QBE Shootout, which takes place December 7-11 this year in Naples, Florida, will become a mixed-team event beginning in 2023 between the PGA and LPGA Tours
JM Eagle and Plastpro name LPGA Tour event in Los Angeles
The LPGA Tour and Outlyr event management and sponsorship agency have named manufacturing companies JM Eagle and Plastpro as title and presenting sponsor respectively for the leading LPGA Tour event in…
Fortinet expands presence in Korea with BMW Ladies Championship deal
Cybersecurity solutions company Fortinet has become the ‘Official Cybersecurity Partner’ of the BMW Ladies Championship, the co-sanctioned LPGA and LPGA of Korea Tour event.
The $2m (€2.03m)
LPGA to debut Mizuho Americas Open in 2023 with $2.75m purse
The Ladies Professional Golf Association has partnered with New York-based financial institution Mizuho Americas to introduce the Mizuho Americas Open, which will debut on May 29-June 4, 2023 at Liberty N…
Shanghai golf events cancelled due to pandemic
Two international golf tournaments in Shanghai have been cancelled due to the Covid-19 pandemic
KPMG Women’s PGA Championship purse doubled to $9m
The KPMG Women’s PGA Championship purse will be doubled to $9m (€8.55m
Amundi Evian Championship prize fund increases to $6.5m
The Ladies Professional Golf Association's Amundi Evian Championship is increasing its prize fund to $6.5m (€6.2m) this year, which represents a $2m raise from 2021.
LPGA Tour to offer dual-admission tickets for back-to-back LA tournaments
The Ladies Professional Golf Association Tour has announced it will hold back-to-back events in Los Angeles, California, for the first time in April
Women’s Sports Network aims to shine spotlight on female athletes
In an effort to shine a greater spotlight on female athletes and their achievements, Los Angeles, California-based venture studio FAST Studios has unveiled plans to debut Women’s Sports Network, a 24-hour st…
LPGA Tour unveils behind-the-scenes documentary
The Ladies Professional Golf Association has unveiled a behind-the-scenes mini-documentary series, which is centered on the 2021 CME Group Tour Championship