Infront

The French division of the Infront agency has secured the hospitality contract for North American basketball league the NBA’s first-ever regular season game in France.

Austrian public-service broadcaster ORF agreed a new multi-faceted deal with the Infront agency for rights to European Handball Federation, International Ice Hockey Federation and International Skating…

Broadcast rights in France to handball’s men’s and women’s European Championships have been retained by pay-TV broadcaster beIN Sports. F

Wanda Sports Group, the owner of the Infront agency and Ironman business, among other interests in sport, has reported a third-quarter loss of €31.2

iX.co, the digital subsidiary of sports marketing company Infront, has been appointed by the French Rugby League (LNR) as a digital consultancy partner to help drive its global fan engagement push

The Nigerian Television Authority, the nation’s public broadcaster, has acquired sublicensed rights to one English Premier League fixture per match week.

The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…

Youthstream, the owner of exclusive television, marketing and global promotional rights to the FIM Motocross World Championship, has detailed a number of broadcast deals for the series’ 2020 season.

Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League

Adam Nelson investigates the European Handball Federation's latest media and marketing rights agreements, after the recent joint bid for packaged rights from Infront and DAZN Group secured the organisation a 300-per-cent increase.

With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.

Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.

With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.

International media rights to the Scottish Premiership will continue to be sold by Infront until the end of the 2024-25 season after the agency today announced a new five-year agreement with the Scottish…

The Nordic Entertainment (Nent) Group continues to pick up exclusive winter sports rights in the Nordics, agreeing a new deal until 2028 with the Infront agency for International Ice Hockey Federation…

Vietnamese state-run broadcaster VTV has acquired the media rights to the national team's 2022 Fifa World Cup away qualifier against Indonesia on October 15

The production division of the Infront agency has claimed a first through its role in the successful testing of a 5G-connected camera set-up at Sunday’s Berlin Marathon.

The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…

The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation

The French division of the Infront agency has agreed a two-year deal with the French Tennis Federation (FFT) to become one of the official hospitality agencies for the Roland-Garros grand slam tournament…

The International Association of Athletics Federation has signed a 10-year international media-rights agreement with the Infront agency, which includes the sale of international rights to the top-tier…

Pay-television broadcaster Arena Sport has acquired European Handball Federation club and national team events across the Balkan region in a new four-year deal

The Badminton World Federation has agreed media rights deals in Indonesia with free-to-air broadcaster TVRI and IPTV platform UseeTV, replacing a collapsed agreement with the Futbal Momentum Asia agency

Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.

The Infront agency has today (Tuesday) revealed details of its first major structural reorganisation since 2006 by forming four core business units, a new management board and executive committee, while…

Infront Italy, an arm of the Wanda-owned sports marketing agency, has been appointed to organise the Rome Marathon in a contract that will initially run from 2020 to 2023 and includes the exclusive sale…

The International Basketball Federation (Fiba) generated revenues of CHF98.3m (€89.6m/$99.1m) in 2018, including commercial receipts of CHF75.4m, but reported a net loss of CHF5.3

Infront Germany, an arm of the international sports marketing agency, has named Christoph Seeger as manager of creative strategy

Parent company of Infront, Ironman triathlon revises IPO target twice and then sees stock go even lower at the start of trading

The Infront agency has today (Friday) made its first move into Formula 1 through a new marketing agreement with the Alfa Romeo Racing team

Global sports marketing group Infront has acquired a stake in Minute

Infront is expected to announce today that a now-former employee is under criminal investigation for “disloyal and unfaithful business management” during their time at the agency.

Infront, the Zug-based sports marketing company, has launched a ‘digitally native’ direct-to-consumer operation to connect brands and sports rights-holders to fans around the world. iX.co

The Infront agency has acquired Megamarsch, a Germany-based company that specialises in the organisation of extreme hiking challenges

The Infront agency has bolstered its presence in the mass participation market through the acquisition of Threshold Sports, a UK-based organiser of sports challenge events

World Rugby has today (Thursday) released a revised masterplan for its proposed Nations Championship, including details of a lucrative commercial partnership with the Infront agency

Chinese conglomerate Wanda Group has filed for a US initial public offering of its sports unit, according to Reuters