Infront

Football
Media

The international broadcast rights to the Scottish Premiership will continue to be sold by Infront until the end of the 2028-29 season after the agency emerged victorious from a recent invitation to tender…
Football
Media

A proposed four-season agreement between Infront and England’s Football Association to sell FA Cup broadcast rights in various international markets has not been signed off despite the agency being selected a…
Basketball
Sponsorship & Marketing

The Infront agency has strengthened its ties with Germany’s Basketball Bundesliga (BBL), signing an exclusive sponsorship sales agreement for the 2023-24 season.
Multi-sport
Media

The Infront agency has acquired exclusive Olympics broadcast rights in 22 countries across Central and South Asia in a four-Games deal running from 2026 to 2032 as it replaces rival Dentsu as the rights-holder
Cycling
Finance & Law

Flanders Classics, the Belgian cycling event organiser, has been announced as a minority shareholder in Cycling Unlimited, which organises professional and amateur events in Switzerland
Multiple Sports
Media

The Infront agency is engaged in broadcast rights sales processes in Denmark, Finland, Norway and Sweden for leading athletics, handball, ice hockey and ice skating content
Handball
Sponsorship & Marketing

Gorenje, a domestic appliances manufacturer that is part of the Hisense family, has rekindled its association with the EHF Euro by agreeing a sponsorship deal covering both the men’s and women’s handball tou…
Ice Hockey
Media

Polsat, the commercial and pay-television broadcaster, has acquired exclusive rights in Poland to six editions of the annual IIHF World Championship, with ice hockey on the rise in the country
Handball
Media

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
Motorsport
Media

WSC Group, owner of the commercial rights and technical regulations to TCR touring car racing, has entered into a deal with the Infront agency focusing on the digital activation, production and distribution…
Athletics
Media

Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
Ice Hockey
Media

Sportdeutschland.TV, the streaming platform of DOSB New Media, has agreed a wide-ranging ice hockey rights deal with the Infront agency, which includes the International Ice Hockey Federation’s World Championship.
Basketball
Finance & Law

AI-based video tracking and analytics company Videocites has received $10m (€9.4
Multiple Sports
Industry Moves

Julian Moore has returned to the Infront agency in the UK-based position of director of legal affairs. Moore leaves his role as head of sport at law firm Mills & Reeve to take up the post
Football
Media

Streaming platform SPOTV Now has acquired rights in Japan to the Italian Serie A in a deal covering at least the remainder of the 2022-23 season
Skiing
Sponsorship & Marketing

Austrian telecommunications company A1 has agreed a deal to sponsor this year’s Alpine World Ski Championships in Courchevel/Méribel, France, along with the 2025 event taking place in Saalbach in its ho…
Handball
Sponsorship & Marketing

Deutsche Bahn (DB), the national railway company of Germany, has made its first entry into international handball sponsorship by agreeing a deal to back the men’s EHF Euro 2024 national team tournament t…
Multiple Sports
Sports Betting

Infront Bettor, the betting-focused division of Infront, has added bet365 as its latest betting operator client