Infront
Infront’s ‘Brave New Sport’ to drive conversation over sport industry’s future
The Infront agency has joined forces with independent think tank Web for Interdisciplinary Research and Expertise (W.I.R.E
Shirt sponsor Peugeot drives on with Stade Toulousain to 2024
Car manufacturer Peugeot has renewed its shirt sponsorship agreement with French rugby union’s Stade Toulousain until the end of the 2023-24 season in a new deal announced this morning.
TV2 Denmark renews BWF rights to 2025
TV2 Denmark, the government-owned subscription and free-to-air broadcaster, has extended its media rights agreement with the Badminton World Federation in a deal running from 2022 to 2025
Infront offers to plug Serie A international rights revenue gap in return for role to 2030
Infront has submitted a proposal to Lega Serie A and its clubs that involves the payment of any shortfall in international media rights revenues during the current 2021-24 cycle and the agency becoming…
TVP hits out at Discovery’s FIS rights deal
Polish public-service broadcaster TVP has hit out at what it claims is Discovery Sports’ decision not to sublicense rights to International Ski Federation (FIS) ski jumping competitions, claiming the s…
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
Sponsorship sales executive Checha swaps Sportfive role for Infront Germany
Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency