The National Women's Soccer League has announced a multi-year sponsorship that makes the Google Pixel smartphone the league's official mobile phone partner and playoffs and championship presenting sponsor

Google Cloud has renewed its sponsorship agreement with the English Football Association (FA), covering both the England men’s and women’s teams.

Six weeks after announcing its English Football Association (FA) sponsorship, Google Pixel has unveiled new agreements with Arsenal and Liverpool as the brand continues to expand its football portfolio

US technology company Google has enhanced its ties with the English Football Association (FA) through a new long-term deal that makes its consumer electronics brand, Pixel, the governing body’s official m…

The German Football Association (DFB) has announced Google as a new sponsor of the women's national team in a three-year deal

Google has announced an $8 (€7.46) per month price increase for its streaming service YouTube TV, pointing to an increase in content costs and ongoing efforts to improve the service.

The Italian division of OTT sports subscription broadcaster DAZN has signed commercial deals with electronics company Samsung and technology giant Google

The value of global media rights for the Indian Premier League is set to more than double in the new cycle, 2023 to 2027, according to media reports in India

Global tech firms Google and Amazon, India's biggest media groups, and other international broadcasters have picked up the bidding documents for the upcoming Indian Premier League rights auction, Bloomberg…

McLaren Racing has signed technology giant Google to its sponsorship portfolio in a multi-year deal which makes the company an Official Partner of the McLaren Formula 1 team and the McLaren MX Extreme …

US-based technology giant grows existing relationship with the league

Lega Serie A, organising body of the top division of Italian club football, has said it will soon reach a level of protection against broadcast piracy that is “unique in the world” after striking an agr…

The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…

Agreement creates dominant Spanish-language media entity

Internet search giant Google will show Indian Premier League match highlights this year via its Web Stories feature under a tie-up with Indian media group Disney Plus Hotstar

Oslo-based live sports streaming platform Joymo has announced the appointment of former Google executive Øystein Strand Teslo to the newly-created role of vice-president of growth and partnerships.

Technology giant Google has agreed a multiyear, multifaceted partnership with SoFi Stadium ahead of the $5bn venue’s inaugural National Football League game this weekend.

Rebuilt film library features more than 3.5m highlight clips