European Tour

The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season. I

Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.

The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…

Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.

Golf’s European Tour will return to Belgium for the first time in two years with Antwerp set to host a new tournament sponsored by sealants, adhesives and PU foams manufacturer Soudal.

Golf’s European Tour has been forced to postpone the Open de France’s return to its calendar due to the Covid-19 situation in the country.

Golf’s European Tour is proposing to address a potential hole in its 2021 calendar by staging tournaments in the United States for the first time.

Golf’s Ladies European Tour (LET) has unveiled a record-breaking 2021 schedule featuring 27 events in 19 different countries, nine new tournaments and an increased prize fund of more than €19m ($23m).

The IMG agency has furthered reduced its connection to golf’s European Tour by selling its 50-per-cent stake in European Golf Design (EGD).

The European Tour has confirmed the return of the Open de France to its calendar, albeit without a title sponsor, as the golf organisation seeks to forge a “new era” for the sport in the country.

European Tour Productions, the Tour’s host broadcast and media-rights sales arm in which the US-based PGA Tour recently agreed to acquire a minority stake, has reported turnover of £99.5m (€110.4m/$134.5m)

Golf’s French Open has been dropped from the European Tour calendar for 2021. The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.

Luxury carmaker Porsche will remain the title sponsor of the Porsche European Open for another three years until 2023

Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…

The European Tour has appointed Penny Avis to its board as a non-executive director with immediate effect

AXA Asia has been named as the Presenting Partner of the Scottish Championship golf tournament which takes place at Fairmont St Andrews course next week

A new joint venture between the European Tour and Ryan Howsam, founder and group chairman of travel insurance provider Staysure, aims to generate three-to-five times the revenue raised by the previous…