European Tour
BDSwiss backs European Tour’s DP World Tour Championship
Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
European Tour to make first trip to Ras Al Khaimah
Golf’s European Tour has announced it will visit Ras Al Khaimah in the United Arab Emirates for the first time in 2022, with another tournament in the region set to be unveiled “in due course”.
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Dubai Championship added to 2021 European Tour
The European Tour has announced the addition of the Dubai Championship to its 2021 schedule for the second consecutive year.
The event, which carries a $1.5m (€1.3
IMG Arena hopes Ryder Cup data deal will ‘catalyse’ interest in golf betting product
Ryder Cup added to European Tour and PGA Tour rights
Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
European Tour signs Legends, Kore Software deals
Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.
Halmstad Golf Club to host Scandinavian Mixed in 2022
The 2022 Scandinavian Mixed Hosted by Henrik and Annika will be held at Sweden’s Halmstad Golf Club on June 9-12 next year, organisers have announced.
European Tour adds Portuguese, Spanish tournaments to calendar
Golf’s European Tour has made further alterations to its calendar during Covid-19, with events in Portugal and Spain replacing tournaments in China and Morocco, respectively.
Slync.io makes five-year title commitment to golf’s Dubai Desert Classic
Logistics software company Slync.io’s agreement to become title sponsor of the Dubai Desert Classic is understood to run for five years, from 2022 to 2026.
Slync.io takes title role at European Tour’s upgraded Dubai Desert Classic
The European Tour has named logistics technology provider Slync.io as the new title sponsor of the Dubai Desert Classic, replacing watch brand Omega in the role
European Tour research flags up potential $7.5m economic boost to event hosts
Golf’s European Tour has unveiled new research into the economic impact of its events on host venues, with analysis suggesting that local businesses stand to benefit from a boost of up to $7.5m (€6.3m).
Luxury car maker Genesis increases title rights fee of co-sanctioned Scottish Open
Korean luxury car brand Genesis will pay more than the previous incumbent, investment brand abrdn, as the new title sponsor of the Scottish Open in a deal announced last week
PGA Tour, European Tour reveal new schedule as Genesis title sponsors Scottish Open
The new strategic alliance between the PGA Tour and European Tour will see three co-sanctioned tournaments on the 2021-22 schedule with one of the events, the Scottish Open, boasting a new title sponsor
Acciona takes on Spanish Open title role to promote sustainable events
Sustainable business consultancy Acciona has been named as the title sponsor of the European Tour’s Spanish Open golf tournament.
Rolex ups European Challenge Tour commitment as Grand Final title sponsor
The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season.
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Cazoo snaps up two title sponsorships on European Tour’s UK Swing
Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.
Two Circles to manage Ryder Cup Europe ticketing sales in 11-year venture
The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…
Zoom joins European Tour’s top-tier sponsors
Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.