European Tour
Rolex ups European Challenge Tour commitment as Grand Final title sponsor
The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season.
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Cazoo snaps up two title sponsorships on European Tour’s UK Swing
Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.
Two Circles to manage Ryder Cup Europe ticketing sales in 11-year venture
The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…
Zoom joins European Tour’s top-tier sponsors
Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.
European Tour heads back to Belgium, Tenerife Championship added to schedule
Golf’s European Tour will return to Belgium for the first time in two years with Antwerp set to host a new tournament sponsored by sealants, adhesives and PU foams manufacturer Soudal.
European Tour postpones returning Open de France
Golf’s European Tour has been forced to postpone the Open de France’s return to its calendar due to the Covid-19 situation in the country.
European Tour seeks to harness PGA Tour ties as Florida events considered
Golf’s European Tour is proposing to address a potential hole in its 2021 calendar by staging tournaments in the United States for the first time.
Record LET schedule features new tournaments, increase in prize money
Golf’s Ladies European Tour (LET) has unveiled a record-breaking 2021 schedule featuring 27 events in 19 different countries, nine new tournaments and an increased prize fund of more than €19m ($23m).
IMG sells stake in European Golf Design
The IMG agency has furthered reduced its connection to golf’s European Tour by selling its 50-per-cent stake in European Golf Design (EGD).
Open de France returns to European Tour calendar
The European Tour has confirmed the return of the Open de France to its calendar, albeit without a title sponsor, as the golf organisation seeks to forge a “new era” for the sport in the country.
European Tour Productions’ 2019 turnover neared £100m as profit rises
European Tour Productions, the Tour’s host broadcast and media-rights sales arm in which the US-based PGA Tour recently agreed to acquire a minority stake, has reported turnover of £99.5m (€110.4m/$134.5m)
Title sponsorless French Open omitted from 2021 European Tour calendar
Golf’s French Open has been dropped from the European Tour calendar for 2021.
The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.
Porsche retains title rights to golf’s European Open
Luxury carmaker Porsche will remain the title sponsor of the Porsche European Open for another three years until 2023
PGA Tour-European Tour ‘alliance’ includes ETP minority shareholding
Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…
Former Deloitte partner Avis joins European Tour board
The European Tour has appointed Penny Avis to its board as a non-executive director with immediate effect
AXA named Presenting Partner of European Tour’s Scottish Championship
AXA Asia has been named as the Presenting Partner of the Scottish Championship golf tournament which takes place at Fairmont St Andrews course next week
Staysure founder aims to multiply seniors revenue in European Tour joint venture
A new joint venture between the European Tour and Ryan Howsam, founder and group chairman of travel insurance provider Staysure, aims to generate three-to-five times the revenue raised by the previous…