European Tour

Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.

Golf’s European Tour has announced it will visit Ras Al Khaimah in the United Arab Emirates for the first time in 2022, with another tournament in the region set to be unveiled “in due course”. T

The European Tour has announced the addition of the Dubai Championship to its 2021 schedule for the second consecutive year. The event, which carries a $1.5m (€1.3

Ryder Cup added to European Tour and PGA Tour rights Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product

Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.

The 2022 Scandinavian Mixed Hosted by Henrik and Annika will be held at Sweden’s Halmstad Golf Club on June 9-12 next year, organisers have announced.

Golf’s European Tour has made further alterations to its calendar during Covid-19, with events in Portugal and Spain replacing tournaments in China and Morocco, respectively.

Logistics software company Slync.io’s agreement to become title sponsor of the Dubai Desert Classic is understood to run for five years, from 2022 to 2026.

The European Tour has named logistics technology provider Slync.io as the new title sponsor of the Dubai Desert Classic, replacing watch brand Omega in the role

Golf’s European Tour has unveiled new research into the economic impact of its events on host venues, with analysis suggesting that local businesses stand to benefit from a boost of up to $7.5m (€6.3m).

Korean luxury car brand Genesis will pay more than the previous incumbent, investment brand abrdn, as the new title sponsor of the Scottish Open in a deal announced last week

The new strategic alliance between the PGA Tour and European Tour will see three co-sanctioned tournaments on the 2021-22 schedule with one of the events, the Scottish Open, boasting a new title sponsor

Sustainable business consultancy Acciona has been named as the title sponsor of the European Tour’s Spanish Open golf tournament.

The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season. I

Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.

The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…

Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.