European Tour
Velocity Global exits DP World Tour deal in strategy change
Velocity Global has taken up an option to exit its global sponsorship of the DP World Tour due to changes of leadership and strategic direction at the global work platform
European Tour Group appoints Nicoli as chair, McGinley steps down from board
The European Tour Group has appointed Eric Nicoli, former head of music record label conglomerate EMI Group, as the new chair of its board of directors
Hewlett Packard Enterprise joins 2023 Ryder Cup portfolio
Hewlett Packard Enterprise (HPE) has signed as an official supplier of the 2023 Ryder Cup to be held at Marco Simone Golf & Country Club in Rome, Italy, in September 2023
European Tour claims golf first with commitment to UN’s Sports for Climate Action Framework
The European Tour group has become a signatory to the United Nations Sports for Climate Action Framework, and its Race to Zero pledge, claiming it is the first professional golf tour to take such a step
European Tour’s Associate Partner tier delivers platform for Cignpost Diagnostics
The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’.
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DP World Tour to return to Singapore
The DP World Tour has announced it will return to Singapore after a nine-year hiatus next year
Investec adds men’s SA Open title rights to investment in golf
Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.
Hilton extends DP World Tour ties, adds Ryder Cup
Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.
Genius Sports launches new fantasy game for DP World Tour
Sports data and betting services company Genius Sports has teamed up with golf’s European Tour group to launch a new official fantasy game for the DP World Tour.
European Tour adds Five9 to growing list of technology-led sponsors
US-based contact centre software company Five9 has signed as a new sponsor of golf’s European Tour in a multi-year agreement.
Revamped European Tour sponsorship package commands higher rates in Velocity Global deal
Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.
Horizon gives name to Irish Open in ‘strategic alliance’ led deal
Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…
Velocity Global joins DP World Tour in official partner tier
Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…
‘We’re not trying to become the PGA Tour’ says Saudi-backed Asian Tour CEO Cho
Saudi International takes place from February 3-6
European Tour decision to cancel co-sanctioned events ‘unfortunate’
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Sky extends long-running European Tour, Ryder Cup connection in UK, Ireland
Golf’s European Tour has extended its rights deal in the UK and Ireland with pay-television broadcaster Sky, an agreement that covers both the Tour itself and the Ryder Cup.
Costa Cruises joins 2023 Ryder Cup suppliers
Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
Kinnings: European Tour chose PGA Tour alliance over private equity proposals
The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.
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