European Tour
Features
The year ahead | What to expect from sport in 2020
As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020
“We can no longer rely on the Ryder Cup, and in this cycle we will not” | Keith Pelley, European Tour
European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports
Gameday Experience panel highlights – SDMS London
Topics cover the planning behind the new Tottenham Hotspur Stadium, how the payments landscape is evolving at venues and what new technology can add to the experience of attending live events.
Staysure founder aims to multiply seniors revenue in European Tour joint venture
A new joint venture between the European Tour and Ryan Howsam, founder and group chairman of travel insurance provider Staysure, aims to generate three-to-five times the revenue raised by the previous…
European Tour signs three sponsors for ‘UK Swing’
The European Tour has announced three new Official Partners for the ‘UK Swing’ stages of the golf tour – beermaker Estrella Damm, mobile app Swing Index and car brand Porsche.
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European Tour retains Betfred as title sponsor of British Masters
Golf's European Tour has extended its contract with the title sponsor of its British Masters event, gambling brand Betfred
Canal Plus renews European Tour, Ryder Cup rights in France
French pay-television broadcaster Canal Plus has renewed its rights to the European Tour and Ryder Cup golf competitions in a multi-year deal running from 2021