European Tour

Golf
Sponsorship & Marketing

Velocity Global has taken up an option to exit its global sponsorship of the DP World Tour due to changes of leadership and strategic direction at the global work platform
Golf
Governance

The European Tour Group has appointed Eric Nicoli, former head of music record label conglomerate EMI Group, as the new chair of its board of directors
Golf
Sponsorship & Marketing

Hewlett Packard Enterprise (HPE) has signed as an official supplier of the 2023 Ryder Cup to be held at Marco Simone Golf & Country Club in Rome, Italy, in September 2023
Golf
Governance

The European Tour group has become a signatory to the United Nations Sports for Climate Action Framework, and its Race to Zero pledge, claiming it is the first professional golf tour to take such a step
Golf
Sponsorship & Marketing

The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’. C
Golf
Events

The DP World Tour has announced it will return to Singapore after a nine-year hiatus next year
Golf
Sponsorship & Marketing

Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.
Golf
Sponsorship & Marketing

Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.
Golf
Fan Engagement

Sports data and betting services company Genius Sports has teamed up with golf’s European Tour group to launch a new official fantasy game for the DP World Tour.
Golf
Sponsorship & Marketing

US-based contact centre software company Five9 has signed as a new sponsor of golf’s European Tour in a multi-year agreement.
Golf
Sponsorship & Marketing

Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.
Golf
Sponsorship & Marketing

Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…
Golf
Sponsorship & Marketing

Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…
Golf
Events

Saudi International takes place from February 3-6 European Tour decision to cancel co-sanctioned events ‘unfortunate’ L
Premium
Golf
Media

Golf’s European Tour has extended its rights deal in the UK and Ireland with pay-television broadcaster Sky, an agreement that covers both the Tour itself and the Ryder Cup.
Golf
Sponsorship & Marketing

Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
Golf
Finance & Law

The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.
Premium