European Tour
‘We’re not trying to become the PGA Tour’ says Saudi-backed Asian Tour CEO Cho
Saudi International takes place from February 3-6
European Tour decision to cancel co-sanctioned events ‘unfortunate’
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Sky extends long-running European Tour, Ryder Cup connection in UK, Ireland
Golf’s European Tour has extended its rights deal in the UK and Ireland with pay-television broadcaster Sky, an agreement that covers both the Tour itself and the Ryder Cup.
Costa Cruises joins 2023 Ryder Cup suppliers
Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
Kinnings: European Tour chose PGA Tour alliance over private equity proposals
The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.
DP World Tour ‘set to grant’ permission for players to compete in Saudi International
European golfers are set to be granted permission to compete in next month’s Saudi International following weeks of discussion between players and tour organisers.
Marchesi Antinori wins 2023 Ryder Cup wine supplier rights
Italian wine producer Marchesi Antinori has been named as the official wine supplier for the 2023 Ryder Cup, to take place at Marco Simone Golf and Country Club near Rome
Maui Jim renews supplier deal with DP World Tour
The DP World Tour, the recently-renamed European golf tour, has agreed a multi-year sponsorship renewal with luxury sunglasses and eyewear brand Maui Jim
Fortinet joins European Tour in top sponsorship tier
Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
DP World to invest more than $400m in European Tour over next decade
The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
European Tour to become DP World Tour in historic naming rights deal
Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season
Open de France to return to European Tour schedule with prize pot doubled
The Open de France will return to the European Tour schedule next year after being absent from the calendar in both 2020 and 2021
BDSwiss backs European Tour’s DP World Tour Championship
Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
European Tour to make first trip to Ras Al Khaimah
Golf’s European Tour has announced it will visit Ras Al Khaimah in the United Arab Emirates for the first time in 2022, with another tournament in the region set to be unveiled “in due course”.
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Dubai Championship added to 2021 European Tour
The European Tour has announced the addition of the Dubai Championship to its 2021 schedule for the second consecutive year.
The event, which carries a $1.5m (€1.3
IMG Arena hopes Ryder Cup data deal will ‘catalyse’ interest in golf betting product
Ryder Cup added to European Tour and PGA Tour rights
Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
European Tour signs Legends, Kore Software deals
Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.
Halmstad Golf Club to host Scandinavian Mixed in 2022
The 2022 Scandinavian Mixed Hosted by Henrik and Annika will be held at Sweden’s Halmstad Golf Club on June 9-12 next year, organisers have announced.
European Tour adds Portuguese, Spanish tournaments to calendar
Golf’s European Tour has made further alterations to its calendar during Covid-19, with events in Portugal and Spain replacing tournaments in China and Morocco, respectively.