HomeEventsGolfSaudi Arabia

‘We’re not trying to become the PGA Tour’ says Saudi-backed Asian Tour CEO Cho

Asian Tour commissioner and chief executive, Cho Minn Thant. (Photo Asian Tour).

  • Saudi International takes place from February 3-6
  • European Tour decision to cancel co-sanctioned events ‘unfortunate’
  • LIV Golf will underwrite prize purses to 10-event series but also holds sponsorship rights
The chief executive of golf’s Asian Tour has said his organisation has no ambitions to supplant the PGA Tour and European Tour, describing their aggressive responses to Saudi-Arabia’s substantial investment in the competition as ‘unwarranted’.

In October last year the kingdom’s Public Investment Fund (PIF) was announced as the majority shareholder of LIV Golf Investments, a newly-formed company that pledged to invest at least $200m (€178.8m) in an annual 10-event series on the Asian Tour over the next 10 years.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brad Griffith, founder and chief executive of mobile-focused ticketing company Gametime. Fisher and Russo also discuss the dramatic move of the University of Southern California and University of California-Los Angeles to the Big Ten Conference, the Big 12 Conference’s hire of new commissioner Brett Yormark, the completion of the revived United States Football League’s first season and new search for additional partners, an investment by US-based Sixth Street into a share of FC Barcelona’s television rights for LaLiga, developing expansion plans for the National Women’s Soccer League, and additional legal turmoil for Major League Baseball’s Tampa Bay Rays.

Two leading professionals explain the work of sports lawyers, in the penultimate session from educational content series Sports Matters Academy

FAW targets annual revenues of £30m by 2028, double current levels Sponsorship income currently ‘undervalued’ by £3m per year Ass