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‘We’re not trying to become the PGA Tour’ says Saudi-backed Asian Tour CEO Cho

Asian Tour commissioner and chief executive, Cho Minn Thant. (Photo Asian Tour).

  • Saudi International takes place from February 3-6
  • European Tour decision to cancel co-sanctioned events ‘unfortunate’
  • LIV Golf will underwrite prize purses to 10-event series but also holds sponsorship rights
The chief executive of golf’s Asian Tour has said his organisation has no ambitions to supplant the PGA Tour and European Tour, describing their aggressive responses to Saudi-Arabia’s substantial investment in the competition as ‘unwarranted’.

In October last year the kingdom’s Public Investment Fund (PIF) was announced as the majority shareholder of LIV Golf Investments, a newly-formed company that pledged to invest at least $200m (€178.8m) in an annual 10-event series on the Asian Tour over the next 10 years.

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