Euroleague Basketball
Elevate Sports Ventures expands footprint with EuroLeague Basketball tie-up
US-based sports and entertainment consulting firm Elevate Sports Ventures has expanded its international footprint, signing a partnership with Euroleague Basketball
Deutsche Telekom renews host of basketball rights, Basketball Bundesliga lands on Twitch
German telco Deutsche Telekom has renewed key basketball rights deals with the International Basketball Federation (Fiba), the German Basketball Federation (DBB) and Euroleague Ventures, the joint venture…
Euroleague Basketball eyes data-driven ‘digital transformation’ with N3XT Sports
Euroleague Basketball has appointed N3XT Sports, a Barcelona-based strategic consulting firm specialising in sports technology, innovation and investments, to support its digital activities
IMG Arena expands virtual content offering with Euroleague Instant Legends
IMG Arena, the sports betting arm of the IMG agency, has added more virtual content for betting operators with the launch of a new Euroleague Basketball product
Tokyo Time to produce licensed headwear for EuroLeague until 2023
Euroleague Basketball has agreed a licensing deal with UK-based headwear manufacturer Tokyo Time to make competition-branded caps until the end of its 2022-23 season
DirecTV extends EuroLeague rights in South America, Caribbean
Euroleague Basketball has agreed a renewal with pay-television broadcaster DirecTV Latin America that guarantees continued coverage of the EuroLeague competition in South America and the Caribbean
Euroleague Basketball’s long-standing COO Scott stands down
Eduard J Scott, chief operations officer for Euroleague Basketball, is leaving the organisation after more than 14 years
Euroleague Basketball seals Central Asia coverage in Setanta deal
Euroleague Basketball has agreed a media-rights deal in Ukraine and Central Asia until the 2022-23 season with pan-regional broadcaster Setanta, having previously been without coverage in the region
Endesa extends with Euroleague Basketball for 2020-21 season
Spanish energy company Endesa has extended its sponsorship of Euroleague Basketball into the 2020-21 season
Tadim extends with Euroleague Basketball as ‘Official Partner of the Final Four’
Euroleague Basketball and Turkish nut and dried fruit brand Tadim have extended their association until the end of the 2022-23 season
Domino’s Pizza to grow brand presence with Euroleague Basketball deal
Quick service restaurant chain Domino's Pizza has signed a central sponsorship agreement with Euroleague Basketball
Euroleague Basketball planning aggressive licensing push with dedicated Amazon store
Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.
Dafabet makes basketball debut in regional EuroLeague, EuroCup sponsorship
Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.
Turkish outdoor furniture brand Siesta extends with Euroleague Basketball
Outdoor furniture products brand Siesta has extended its sponsorship of Euroleague Basketball into the new 2020-21 season
ULEB says Euroleague blocked entry to other European teams
ULEB, the association of 11 major European basketball leagues, claims it has uncovered new evidence that Euroleague Commercial Assets (ECA), the organiser of the EuroLeague club competition, and its 11…
BKT adds Euroleague Basketball to growing sponsorship portfolio
Indian specialist tyre brand BKT has become the latest Premium Partner of Euroleague Basketball, gaining rights to EuroLeague and EuroCup competitions and adding to its portfolio of team sport sponsorships
Euroleague Basketball sticks with Cologne as Final Four host
Cologne’s Lanxess Arena is to stage the 2021 edition of European basketball’s Turkish Airlines EuroLeague Final Four, having been originally scheduled to host the 2020 event.