HomeNewsLicensing & MerchandisingBasketballEurope

Euroleague Basketball planning aggressive licensing push with dedicated Amazon store

(Photo by Mehmet Eser/Anadolu Agency via Getty Images).

Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform.

The new store, which became operative yesterday (Monday) will sell official league and club merchandise to fans in Europe.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here