Euroleague Basketball eyes data-driven ‘digital transformation’ with N3XT Sports

Euroleague Basketball has appointed N3XT Sports, a Barcelona-based strategic consulting firm specialising in sports technology, innovation and investments, to support its digital activities.

The two parties have announced a three-year agreement that the rights-holder says will allow it to “accelerate its development of bespoke platforms, powered by data, which offer fans a hyper-personalised and best-in-class digital experience”.

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