Euroleague Basketball has agreed a media-rights deal in Ukraine and Central Asia until the 2022-23 season with pan-regional broadcaster Setanta, having previously been without coverage in the region
Euroleague Basketball eyes data-driven ‘digital transformation’ with N3XT Sports
Euroleague Basketball has appointed N3XT Sports, a Barcelona-based strategic consulting firm specialising in sports technology, innovation and investments, to support its digital activities
Mitsubishi extends with German Basketball Federation in Sportfive-brokered deal
The German division of Mitsubishi Motors has extended its premium and official automobile sponsorship with the German Basketball Federation (DBB)
East Asia Super League announces 10-year deal with Fiba ahead of 2021 launch
New pan-regional club basketball league the East Asia Super League has secured the backing of world governing body Fiba in a 10-year deal
Spanish basketball’s ACB lands Icelandic TV deal
The Asociación de Clubes Españoles de Baloncesto (ACB), which organises the top tier of club basketball in Spain, has finalised a rights deal in Iceland with pay-television broadcaster Stöð 2 Sport.