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BKT adds Euroleague Basketball to growing sponsorship portfolio

(Photo by Mehmet Eser/Anadolu Agency via Getty Images).

Indian specialist tyre brand BKT has become the latest Premium Partner of Euroleague Basketball, gaining rights to EuroLeague and EuroCup competitions and adding to its portfolio of team sport sponsorships.

The agreement will cover the next three years until the end of the 2022-23 season. The BKT brand will be visible from the first games of the 2020-21 season in both competitions.

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