CBA (Chinese Basketball Association)

Latest Features

After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.

Under the leadership of Yao Ming and his long-time friend and ally Ma Guoli, the Chinese Basketball Association is undergoing arguably the most ambitious reforms in Chinese sport. Ahead of the second edition of the Leaders Sport Business Summit in Beijing on 25th and 26th July this year, Leaders editor-at-large James Emmett visited the CBA League offices to find out how Yao and Ma are doing it.

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

The National Basketball Association is suspending its 2019-20 season indefinitely following games on March 11, after a player on the Utah Jazz tested positive for the coronavirus

The Chinese Basketball Association is close to a long-term agreement with the Basketball Federation of Serbia (KSS), covering joint work to develop basketball in China

Chinese Basketball Association club Zhejiang Guangsha Lions were hit with the largest-ever fine in league history after a pre-match, online promotional poster angered the Chinese government

The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league